Brand Tone

Sophisticated & Artisanal. The communication is elegant, feminine, and confident, speaking to a modern woman who values quality, design, and functionality. The language is descriptive, focusing on the quality of the materials and the value of craftsmanship. This creates an aspirational yet accessible voice that highlights both the beauty and the careful creation process of the footwear.

Brand Values

• •Artisanal Craftsmanship
• •Quality Materials
• •Timeless and Versatile Design
• •Local Identity
• •Feminine Confidence

Best Practices

• •Always Tell the "Handmade" Story: Reinforce the value of artisanal craftsmanship in all communications. Phrases like "hecho a mano," "manos expertas," and "proceso artesanal" should be staples in your copy.
• •Use Elegant and Evocative Language: Employ a sophisticated vocabulary that describes the product's sensations and qualities (e.g., "suavidad del cuero," "diseño atemporal," "elegancia versátil").
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy is always aligned with the minimalist and high-quality aesthetic of your photos. The words and images must tell the same story of sophistication.
• •Speak Directly to Your Ideal Woman: Write for the confident, modern woman who values authenticity and quality. Use a direct and close tone ("tú," "diseñado para ti") to create a personal connection.
• •Educate About the Value: Don't just sell a shoe; sell an investment. Explain why 100% leather is a better choice, the benefits of artisanal production, and why a timeless design is more sustainable. This justifies the price point and builds brand loyalty.

Social Perception

Based on online interactions and brand messaging, White by Zara Salinas is perceived as a local, high-quality designer brand. Customers are drawn to the unique designs, the tangible quality of the leather, and the "Made in Peru" story. It is viewed as an investment in timeless style rather than a fast-fashion purchase. The presence of the founder, Zara Salinas, provides a personal and trustworthy face to the brand, strengthening the connection with its community. The brand successfully positions itself as a sophisticated and reliable option in the Peruvian footwear market.

Copy Examples

• •Step into a new season with confidence. Our new collection is a celebration of timeless forms and artisanal dedication, designed for the modern woman. Each pair is handcrafted in Peru with the finest leather, because you deserve elegance that lasts. Discover the collection. #WhitebyZaraSalinas #HechoAMano #ZapatosDeCuero
• •The secret is in the details. From the initial sketch to the final stitch, every pair of White shoes passes through expert hands. Our commitment is to artisanal quality and 100% Peruvian leather, creating footwear that tells a story of tradition and timeless style. #ZapatosDeAutor #CalidadArtesanal #MadeInPeru
• •The Elegance You've Been Waiting For. Find your perfect pair with special prices on our selected leather styles. Timeless design and artisanal quality, now closer to you. Shop now. #WhiteSale #DiseñoPeruano
• •Hello [Customer Name], at White by Zara Salinas, we believe that true elegance lies in the perfect balance between beauty and comfort. That's why we create each shoe with passion, using 100% leather so you can walk with confidence every day. Explore our latest designs, handmade in Peru just for you.
• •(Featuring a customer's photo) We love seeing how you wear your #WhitebyZaraSalinas! @(username) perfectly combines her slingbacks for an elegant and modern look. Thank you for making us part of your style! Tag us in your photos to be featured.