Brand Tone

Aspirational & Trendy, Youthful & Bold, Confident & Empowering, Direct & Promotional (Sales-focused), Engaging & Community-Oriented

Brand Values

• •Trend-Driven Fashion
• •Variety & Selection
• •Online Accessibility
• •Self-Expression & Confidence
• •Perceived Affordability

Best Practices

• •Develop a Tone of Voice Guide: Document the brand's personality, key characteristics (e.g., bold, playful, confident), common vocabulary, and things to avoid. Share this with anyone creating content.
• •Know Your Audience Intimately: Understand their language, aspirations, pain points, and what resonates with them. The tone should speak directly to this target demographic (young, fashion-conscious individuals).
• •Prioritize Visual-Linguistic Harmony: Ensure the copy complements the visuals. If the imagery is bold and energetic, the copy should reflect that, not be overly formal or subdued.
• •Use Consistent Brand-Specific Language & Emojis: Incorporate recurring phrases, hashtags (like #WhiteFoxBoutique, #FoxFam), and emojis (✨, 🔥, 🚨 – used appropriately and not excessively) that reinforce the brand's personality.
• •Review and Iterate: Regularly review written content across all platforms to ensure it aligns with the defined tone. Get feedback and be willing to adjust the guide and execution as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Go-To for Trendy Outfits, Influencer-Associated, Mixed on Quality/Value, Customer Service Concerns, Aspirational but Attainable.

Copy Examples

• •Headline (New Collection): LEVEL UP YOUR LOOK. 🔥 The [Collection Name] just dropped – dare to be unforgettable.
• •Instagram Caption (Outfit Post): Weekend energy activated. ✨ Turning heads is our favorite sport. Shop this look & own the night. #WhiteFoxBoutique #OOTN
• •Email Subject Line (Sale): 🚨 It's GO TIME! Up to 70% OFF a L L your fave styles. Don't walk, RUN. 🚨
• •Product Description Snippet (Dress): Main character moment? Sorted. This isn't just a dress, it's a statement. Designed to flatter, made to empower. Get ready for the compliments.
• •TikTok Video Hook (Try-On Haul): Stop scrolling! 🛑 You NEED to see what just landed at White Fox. Get ready to update your wishlist...