Brand Tone

Authentic & Heritage-Proud, Craftsman-Oriented & Quality-Focused, Elegant & Contemporary, Knowledgeable & Passionate, Friendly & Customer-Centric

Brand Values

• •Authenticity
• •Craftsmanship
• •Heritage
• •Quality
• •Customer Satisfaction
• •Modern Elegance

Best Practices

• •Emphasize Authenticity & Origin: Always highlight that the Whitby Jet is genuine and sourced from the North Yorkshire coastline. Use phrases like "locally sourced," "genuine Whitby Jet," "Yorkshire's ancient treasure."
• •Showcase Craftsmanship: Regularly mention the "handcrafted" nature of the jewellery, the "skilled artisans," and the "meticulous detail" in your workshops.
• •Balance Heritage with Modernity: Acknowledge the rich history and Victorian connections of Whitby Jet, but also frame it as a versatile, "contemporary," and "stylish" gem for today's wearer.
• •Use Evocative & Elegant Language: Employ descriptive words that convey the beauty and unique qualities of Jet (e.g., "deep lustre," "intense black hue," "lightweight charm," "velvety touch," "mirror-like shine").
• •Maintain a Passionate & Knowledgeable Voice: Write as experts who are deeply passionate about Whitby Jet. Share interesting facts, the story of the stone, and the care that goes into each piece, inviting customers to learn and appreciate its uniqueness.

Social Perception

Trusted Source, High Quality & Beautiful, Connection to Heritage, Knowledgeable & Helpful, Special & Unique Gifts

Copy Examples

• •Headline: Own a Piece of Yorkshire's Soul. Body: Discover handcrafted Whitby Jet jewellery, where ancient shores meet modern elegance. Each piece, a whisper of history, polished for your today. Locally sourced, timelessly beautiful. Call to Action: Explore Our Collections.
• •Headline: The Enduring Allure of Genuine Whitby Jet. Body: For centuries, its deep lustre has captivated. At Whitby Jet Store, we honour this legacy with designs meticulously handcrafted in our Whitby workshops. Feel the authentic warmth and lightweight charm of Britain's treasured gemstone. Call to Action: Find Your Heritage Piece.
• •Headline: More Than Jewellery. It's a Story. Body: From the Jurassic Coast to your jewellery box, our Whitby Jet carries the echoes of time. Our artisans transform this natural treasure into contemporary heirlooms, blending tradition with a fresh, stylish vision. Call to Action: Visit Us on Church Street or Online.
• •Headline: The Craft, The Coast, The Charisma. Body: Experience the passion behind each piece. Our Whitby Jet is hand-selected and expertly finished, ensuring a quality that shines as brightly as the stone itself. Connect with a tradition of authentic British craftsmanship. Call to Action: Learn More About Our Jet.
• •Headline: Elegance, Etched in Jet. Body: Unveil the sophisticated side of Whitby Jet. Our collections offer a modern take on this iconic gemstone, perfect for everyday luxury or marking life's special moments. Genuine, handcrafted, unforgettable. Call to Action: Shop New Arrivals.