Brand Tone

Knowledgeable, Professional, Approachable, Enthusiastic

Brand Values

• •Quality
• •Service
• •Reliability
• •Value
• •Heritage & Experience
• •Innovation

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the core characteristics of your tone (e.g., Knowledgeable, Reliable, Enthusiastic, Approachable). Provide clear do's and don'ts, and include examples of how the tone applies across different channels (website, social media, product descriptions, B2B comms). This ensures everyone writing for the brand is aligned.
• •Prioritize "Quality, Service, Reliability" in Messaging: These are explicitly stated core values. Ensure that copy consistently reflects these by highlighting product craftsmanship, durability, the benefits of your support, and the brand's longstanding experience.
• •Balance Expertise with Approachability: While showcasing deep product knowledge and industry experience, especially for technical gear, ensure the language remains accessible and engaging, particularly for B2C content. Avoid overly technical jargon where simpler terms suffice. The "Berry Useful" brand name itself suggests a move towards more direct and friendly consumer language.
• •Show, Don't Just Tell, the Passion for Outdoors: Instead of just saying you're passionate, let it shine through in vivid descriptions of product use in real-world adventure scenarios. Use evocative language that connects with the aspirations of outdoor enthusiasts. Leverage imagery and storytelling that aligns with this.
• •Maintain Consistency Across All Touchpoints: Whether it's a technical specification on the website, a Facebook post, or an email to a trade partner, the underlying tone should remain consistent. Regularly review content across platforms to ensure it aligns with the established voice and values. This builds trust and reinforces brand identity.

Social Perception

Trusted Distributor, Provider of Quality Gear, Knowledgeable Resource, Good Customer Service, Long-Standing & Reputable

Copy Examples

• •Headline: Gear Up for Adventure. Built to Last. Body: For over 60 years, Whitby & Co has brought the world's finest outdoor gear to the UK. From legendary Leatherman multi-tools to rugged Klean Kanteen bottles, discover equipment you can depend on, trip after trip. Explore our curated collection and find your next essential companion. Call to Action: Shop Now & Explore
• •Headline: The Edge of Excellence: Whitby Knives. Body: Since 1961, our own Whitby Knives have been crafted for performance and reliability. Whether you're an avid outdoorsman or need a trusty everyday carry, discover the quality and value that has defined our name for generations. Call to Action: Discover Whitby Knives
• •Headline: Your Trusted Partner for Premier Outdoor Brands. Body: Whitby & Co: More than just a distributor, we're your gateway to leading brands like Opinel, Princeton Tec, and Stanley. We stand for quality, service, and a shared passion for the great outdoors. Equipping your adventures, reliably. Call to Action: View Our Brands
• •Headline: Don't Let a Broken Tool Slow You Down. Body: As the official UK partner for Leatherman warranties, we ensure your gear is always ready for action. Our commitment to service means you get back to your adventures faster. Quality products, backed by reliable support. Call to Action: Learn About Warranty Support
• •Headline: Adventure Starts in Kendal. (For the new "Berry Useful" store) Body: Visit Berry Useful, the new home of handpicked outdoor and lifestyle essentials from Whitby & Co. Discover trusted brands and gear up for your next journey, right here in the heart of the Lake District. Quality, value, and a friendly welcome await. Call to Action: Find Our Store