Brand Tone

Empathetic, Empowering, and Relatable.

Brand Values

• •Empowerment
• •Quality and Naturalism
• •Authenticity
• •Transformation

Best Practices

• •Lead with Empathy, Not Just Features: Always frame the product benefits around the customer's emotional needs. Instead of saying "This wig is made of high-quality hair," say "Feel the comfort and confidence of hair that looks and feels like your own."
• •Use Empowering and Active Language: Incorporate words like "power," "confidence," "freedom," "transform," and "discover." Use active, encouraging phrases like the brand's own "¡A dar pelucazo!" to inspire action and self-assurance.
• •Maintain Authenticity with the Founder's Story: Regularly and subtly weave the founder's personal journey into the brand narrative. This is a powerful differentiator that builds immense trust and proves the brand's genuine understanding of its customers.
• •Speak the Language of the Community: Continue using informal, warm, and direct language on social media (e.g., "mis amores," "guapa"). Engage directly with comments and questions to show that there are real, caring people behind the brand.
• •Balance a Dual Audience: Write copy that speaks to both women experiencing hair loss and those seeking wigs for fashion. Use inclusive language that validates both journeys. For example, "Whether you're rediscovering your style or trying a new one for the first time, we're here to help you feel amazing."

Social Perception

Trusted, High-Quality, and Community-Focused.

Copy Examples

• •Your hair doesn't define you, but it can be a way to express the powerful woman you are. Introducing our 'Barcelona' straight bob—sleek, confident, and ready for anything. Because beauty isn't about having perfect hair, it's about feeling free in your own skin. Swipe to see the transformation. #ADarPelucazo #PerruquesPelucas #NaturalWigs #Empowerment
• •Headline: Find Your Confidence Again. Body: "Hair loss can feel like losing a part of yourself. We know, because our founder has been there. That’s why we create 100% natural hair wigs that are more than just hair—they're a tool for healing and rediscovering your power. Lightweight, comfortable, and completely you. Learn more and find your perfect match."
• •Unleash your inner fire with our 'Angola' Afro Kinky curls. Crafted from the finest 100% virgin hair, this wig offers breathtaking volume and a touchably soft texture that moves with you. It’s not just a new look; it’s an attitude. Lightweight, breathable, and designed for all-day comfort, so you can focus on being your most authentic, vibrant self.
• •A little confidence boost, delivered to your inbox.
• •Perruques Pelucas was born from a personal struggle and transformed into a mission: to give every woman the power to face the world with confidence. Whether it's a journey through chemotherapy or a desire for a bold new style, we believe a wig can be freedom. It's not about hiding—it's about shining.