Brand Tone

friendly, youthful, and trendy

Brand Values

• •Self-expression
• •Affordability
• •Community

Best Practices

• •Maintain a consistent voice: Whether on the website, social media, or in email marketing, the friendly and youthful tone should be consistent.
• •Engage with the community: Actively respond to comments and messages, and continue to feature user-generated content to foster a sense of community.
• •Use relevant hashtags: Utilize a mix of branded hashtags (e.g., #WhistlerShirts) and trending hashtags to increase visibility and reach.
• •Keep it concise and catchy: In a fast-paced digital world, short and impactful copy is more likely to grab the audience's attention.
• •Incorporate visual storytelling: Pair compelling copy with high-quality images and videos that align with the brand's aesthetic.

Social Perception

The public perceives Whistler Shirts as a cool and relatable brand that offers a fun way to express personal style. Customers appreciate the quality of the shirts and the diversity of the designs available. The brand is seen as being in touch with current trends and pop culture, which resonates with its young-adult target audience.

Copy Examples

• •Your wardrobe is about to get a major upgrade. 🔥 Our new collection just dropped, featuring fresh designs that are guaranteed to turn heads. Cop yours now before they're gone! #WhistlerShirts #NewCollection
• •We love seeing how you style your Whistler Shirts! ❤️ Keep tagging us in your posts for a chance to be featured on our feed. Shoutout to @[username] for this awesome shot! #WhistlerCommunity #OOTD
• •Don't miss out on our flash sale! ⚡ Get your favorite tees at a discounted price for a limited time only. It's the perfect time to stock up on your faves. #Sale #LimitedTimeOffer
• •Be bold. Be you. Our statement tees are designed to let your personality shine. What does your shirt say about you? #ExpressYourself #StatementTee
• •Help us choose our next design! 🤔 Which of these themes do you want to see on a Whistler Shirt? [Poll: Retro Vibes vs. Minimalist Art] #ComingSoon #YourChoice