Brand Tone

Friendly and Approachable, Artistic and Appreciative (of art & nature), Caring and Thoughtful, Value-Conscious, Ethical and Responsible

Brand Values

• •Sustainability & Environmental Responsibility
• •Affordability & Value
• •Artistic Quality & Creativity
• •Cornish Heritage & Local Support
• •Customer Connection & Happiness
• •Kindness & Giving

Best Practices

• •Embrace Cornish Inspiration: Consistently weave in the brand's connection to Cornwall, its landscapes, and its artistic spirit. Use descriptive language that evokes the coast and nature.
• •Highlight Sustainability Naturally: Integrate messages about eco-friendly practices authentically, not as an afterthought. Explain the "why" behind your sustainable choices.
• •Speak with Warmth and Friendliness: Use a conversational and approachable tone. Address the customer directly and make them feel valued. Avoid overly formal or corporate language.
• •Balance Quality with Value: Emphasize the beautiful design and high quality of the products while also reminding customers of the accessible price point and special offers.
• •Focus on Connection and Care: Frame products not just as items, but as ways to connect with loved ones, celebrate occasions, and bring joy. Reinforce the idea of "art for people who love to give."

Social Perception

Positive Reputation, Trusted for Quality and Value, Eco-Conscious Brand, Associated with Cornwall, Reliable Customer Service

Copy Examples

• •Bring the Cornish coast home. 🌊 Our new collection captures the wild beauty of the sea and shore, crafted with love by our local artists. Sustainably made, beautifully unique. Discover art that tells a story.
• •Share a little sunshine. ✨ Our cards are made for those moments that matter. Designed in Cornwall on 100% recycled paper, because kindness to others and kindness to the planet go hand in hand. Stock up with 10 cards for just £9!
• •Art with a heart for the Earth. 💚 From recycled paper to plastic-free packaging, we’re committed to making beautiful things responsibly. Every Whistlefish piece is a little step towards a greener world. Learn more about our Green Matters pledges.
• •Sunday moments, made a little brighter. ✨ Our [Product Name] is perfect for adding a touch of Cornish charm to your everyday. What are your favourite little joys? #WhistlefishMoments #CornishInspired #SustainableLiving
• •Just for you, [Customer Name]! A little thank you from the coast + new arrivals you’ll love.