Brand Tone

Friendly, Personal, and Community-Oriented

Brand Values

• •Affordability
• •Community
• •Authenticity
• •Inclusivity
• •Customer-Centricity

Best Practices

• •Write Like You Talk: The brand's strength is its personal touch. Copy should always sound like a real person—specifically, a friendly and helpful friend—is talking. Avoid overly formal or corporate language.
• •Center the Customer: Frame copy around the customer's needs, feelings, and experiences. Use "you" and "your" frequently. Ask questions to invite engagement (e.g., "Which color is your favorite?").
• •Lead with Enthusiasm: Use positive language and appropriate emojis to convey genuine excitement about products and the community. This energy is contagious and reinforces the brand's approachable nature.
• •Share the "Why": Continue to weave the brand's story and values into the copy. Remind customers that they are supporting a small, woman-owned business with roots in their community. This builds a connection beyond the transaction.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook live, or an email, the friendly, personal, and community-focused tone must be consistent. This builds brand trust and makes the experience feel seamless for the customer.

Social Perception

The social perception of Whisperwood Boutique Co is overwhelmingly positive within its sphere of influence, characterized by customers feeling like friends, viewing the boutique as a trusted style source, and actively supporting a local, woman-owned business.

Copy Examples

• •Sunshine in a dress! ☀️ This floral beauty is everything you need for farmers' market Saturdays and patio dinners. It’s light, breezy, and has that perfect twirl-factor! We’re obsessed, and we know you will be too. Available now in S-3X. Tap to shop before it’s gone!
• •Hey girl hey! It's our favorite night of the week! 🎉 Join Ashton live tonight at 7 PM CST for a look at some gorgeous new arrivals that haven't even hit the website yet! We're talking cozy sweaters, must-have denim, and a few surprise accessories. Grab your comfies, pour something yummy, and let's hang out!
• •Hello, Fall! 🍂 Your new favorite season just got a 'whole lot cuter. Shop our new collection of cozy knits, autumn-hued graphics, and perfect layering pieces. Cute, affordable styles to take you from the pumpkin patch to a night by the fire.
• •It's Here: The Collection You've Been Waiting For! You asked, and we listened! Our best-selling graphic tee is back in three new colors, and we've just dropped the coziest cardigans to complete the look. We’re a small shop with a big heart, and we’re so thankful to have you here. See what’s new and treat yourself!
• •Southern Illinois style just got an upgrade. ✨ At Whisperwood Boutique Co, we believe you shouldn't have to choose between cute and affordable. Founded in Vienna, IL, we bring the latest trends right to our community. Shop online 24/7 or stop in to say hi!