Brand Tone

Professional yet Approachable, Trustworthy and Reliable, Enthusiastic about Fashion & Value, Helpful and Customer-Oriented

Brand Values

• •Quality
• •Value for Money
• •Customer Satisfaction
• •Accessibility/Inclusivity
• •Sustainability (Implicit)
• •Personal Touch

Best Practices

• •Maintain a Professional yet Warm Tone: All communications should be polite, grammatically correct, and clear. However, infuse warmth and genuine enthusiasm, especially when describing products or interacting with customers, reflecting the "bespoke, personal service" ethos.
• •Emphasize Quality and Authenticity: Consistently detail the condition of pre-loved items (e.g., "excellent condition," "like new," "gently worn") and clearly state the authenticity of designer goods. This reinforces the trust the brand has cultivated.
• •Focus on Value and Sustainability: Position the "fraction of the price" aspect not merely as a discount but as a smart and savvy shopping choice. Subtly integrate the environmental benefits of choosing pre-loved fashion into the narrative.
• •Be Customer-Centric in all Communications: Whether crafting an item description, a social media update, or an email, always consider the customer's perspective and needs. Employ helpful and inviting language.
• •Showcase Real Customer Satisfaction (with permission): Continue to leverage positive testimonials and feedback in marketing materials. This provides powerful social proof of the brand's reliability and service quality, allowing satisfied customers to advocate for the brand. Respond to all reviews and comments in a consistent and appreciative manner.

Social Perception

Highly Trusted Seller, Source for Good Quality Second-Hand Designer/High-Street Items, Efficient and Professional, Good Value, A "Hidden Gem" or "Best Kept Secret"

Copy Examples

• •Headline: Discover Your Next Designer Treasure. Body: At Whispers Dress Agency, luxury meets sustainability. Explore our curated collection of pre-loved and new designer pieces at prices that will delight you. Fast delivery, exceptional quality, and that personal touch you’ve been looking for. Shop now and give fabulous fashion a second life! Call to Action: Unearth Your Style
• •Headline: Refresh Your Wardrobe, Responsibly. Body: Love fashion? Love the planet? Whispers Dress Agency brings you the best of both. Find stunning, authenticated designer and high-street gems for men, women, and children. From everyday chic to special occasion sparkle, discover your next favourite outfit with us. Call to Action: Shop Pre-Loved Luxury
• •Headline: The Secret’s Out: York’s Premier Online Dress Agency. Body: Whispers Dress Agency offers a handpicked selection of high-quality fashion without the designer price tag. Enjoy a personal shopping experience from the comfort of your home, with new arrivals daily. Quality you can trust, service you’ll love. Call to Action: Explore Daily Arrivals
• •Headline: Selling Your Designer Pieces? Let Us Help. Body: Give your cherished fashion items a new home with Whispers Dress Agency. We offer a simple, professional service to help you sell your pre-loved designer and high-quality clothing, shoes, and accessories. Turn your wardrobe into an opportunity! Call to Action: Learn How to Sell With Us
• •Headline: Style for Every Story, Every Budget. Body: At Whispers Dress Agency, we believe everyone deserves to feel fabulous. That’s why we curate a diverse collection for all ages, sizes, and styles, bringing you exceptional fashion at accessible prices. Experience our friendly service and find something uniquely you. Call to Action: Find Your Fabulous