Tono de Marca

Mysterious, Sophisticated, and Traditional

Valores de Marca

• •Artisanal Quality & Craftsmanship
• •Historical Preservation
• •Exclusivity & Collectibility
• •Community & Collaboration

Mejores Prácticas

• •Embrace the Lore: Always anchor the narrative in the brand's origin story. Mention Harry Kellar, the year 1894, and the concept of "whispering imps" to consistently reinforce the brand's mysterious and historical identity.
• •Use a Lexicon of Luxury and Mystery: Maintain a consistent vocabulary. Utilize words like "elegant," "meticulous," "intricate," "timeless," "lore," "secret," "legend," "artifact," and "esoteric" to describe products and the brand.
• •Highlight Craftsmanship: In every product description, detail the specific materials and processes. Mention the printer (e.g., USPCC, EPCC), the paper stock, the type of foil, and the embossing techniques to underscore the core value of quality.
• •Speak to the Collector and the Performer: Acknowledge both key segments of your audience. Use language that appeals to the collector's desire for rarity ("limited edition," "never to be reprinted") and the magician's need for a functional tool ("perfect for the working professional," "handles beautifully").
• •Maintain Visual and Textual Elegance: Ensure that all brand communications, from website design to ad copy, reflect a clean, sophisticated, and somewhat vintage aesthetic. Avoid modern slang, overly casual language, or jarring visuals that would conflict with the established tone of classic elegance.

Percepción Social

Overwhelmingly positive, particularly within the playing card and magic communities. Perceived as respected, high-quality, innovative, detail-oriented, creator-driven, and authentic.

Ejemplos de Copy

• •Artistry. History. Deception. Discover the secrets whispered since 1894.
• •From the shadows of history comes our latest creation. Each card is a testament to the golden age of magic, printed on premium crushed stock with intricate gold foil illuminating secrets on both sides of the pasteboard. Limited to 2,500 decks. Once they vanish, they're gone forever.
• •A secret we couldn’t keep…
• •Inspired by the faint whispers of a forgotten legend, the [New Deck Name] is now materialized. We’ve captured the spirit of mischief and elegance in a deck designed for the discerning collector and the dedicated performer. Explore the intricate, hand-drawn details. Link in bio. #WhisperingImps #LuxuryPlayingCards #CardMagic #Cardistry #HistoryOfMagic
• •More than ink and paper. It's a piece of history. A tool for deception. An artifact of elegance. The finest playing cards for those who understand the power of a well-kept secret. Whispering Imps Productions.