Brand Tone

Passionate Purveyor

Brand Values

• •Curated Excellence: Offering a wide and distinguished selection of global whiskies and fine spirits, from renowned prestigious brands to unique and potentially exclusive bottlings.
• •Informed Passion: Demonstrating and sharing a deep knowledge and appreciation for whisky, aiming to cater to both seasoned enthusiasts and those new to the world of spirits.
• •Trusted Value: Committing to providing authentic products from esteemed brands at competitive and fair prices.
• •Customer Focus & Service: Striving to offer quality service, professionalism, and a welcoming experience tailored to customer needs (though customer feedback indicates variability in execution).
• •Parisian Identity: Leveraging its Paris location, a city synonymous with quality, luxury, and art de vivre, to enhance its brand image in the spirits world.

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of the Passionate Purveyor tone (e.g., adjectives: knowledgeable, enthusiastic, refined, trustworthy, welcoming), preferred vocabulary (e.g., curated, exceptional, discover, savour vs. overly casual or overly technical jargon), and do's and don'ts.
• •Speak from Passion, Write with Clarity: Infuse copy with genuine enthusiasm for the products, but ensure information is presented clearly, concisely, and accurately. Avoid overly complex language that might alienate less experienced customers, while still providing depth for connoisseurs.
• •Emphasize Curation and Expertise Subtly: Instead of just saying we are experts, demonstrate it through insightful product descriptions, stories behind the distilleries, or tasting notes that educate and entice. Highlight the why behind the selection.
• •Maintain Professionalism and Trustworthiness: Ensure all copy is grammatically correct, free of typos, and transparent regarding pricing, shipping, and product authenticity. This is crucial for rebuilding trust where negative perceptions exist.
• •Consistent Language Across All Touchpoints: Apply the defined brand tone consistently across the website, product descriptions, email communications, FAQs, and any future marketing materials or social media, should the brand decide to develop that presence. This creates a cohesive and recognizable brand experience.

Social Perception

The social perception of WHISKY PARIS is currently polarized. Positive Perception: It is recognized as a significant online retailer in France for whisky and spirits, offering a broad selection that includes prestigious and sometimes exclusive items. Many customers report positive experiences with quick delivery and well-packaged goods. The association with LMDW selections likely appeals to knowledgeable consumers. Negative Perception: A notable segment of online reviews and comments expresses significant dissatisfaction, citing issues such as unfulfilled orders, poor customer service, difficulty with refunds, and, in some older reviews, accusations of being a scam.

Copy Examples

• •Welcome to WHISKY PARIS, where passion meets portfolio. Explore our curated collection of the world's finest whiskies and spirits, each bottle with a story, waiting to be discovered by you. From timeless classics to rare gems, your Parisian journey into exceptional taste starts here.
• •Delve into the artistry of Japanese whisky. At WHISKY PARIS, we celebrate the meticulous craftsmanship and unique flavour profiles from the Land of the Rising Sun. Discover our handpicked selection, from iconic distilleries to exciting new expressions, and experience the harmony and precision in every sip.
• •Born from a passion for exceptional spirits and the inimitable Parisian appreciation for quality, WHISKY PARIS is more than just a store – it's your trusted guide in the world of whisky. Our mission is to bring you an unparalleled selection from across the globe, backed by expertise and a commitment to genuine value.
• •Be the First to Know! Fresh from the still and the cellar, new treasures have arrived at WHISKY PARIS. Explore exciting new single malts, rare aged rums, and artisanal spirits, all carefully selected for the discerning palate. Subscribers get exclusive early access – discover your next favourite today.
• •Elevate your collection or find the perfect gift. Add this exceptional [Product Name] to your basket and let WHISKY PARIS deliver a world of flavour to your doorstep. Savour the distinction.