Brand Tone

Friendly & Approachable, Cheeky & Irreverent, Playful & Fun, Inclusive, Passionate & Authentic

Brand Values

• •Making Whisky Fun
• •Democratizing Whisky
• •Personalization & Ownership
• •Honesty & Unpretentiousness
• •Scottish Heritage (with a wink)

Best Practices

• •Embrace the Banter: Use a conversational, friendly, and witty style. Don't be afraid of a bit of cheekiness and humour, like you're chatting with a mate down the pub.
• •Keep it Scottish (Subtly): Weave in light Scottish colloquialisms or phrasing where appropriate to reinforce authenticity, but ensure it remains understandable to a broader audience (e.g., "a wee dram," "guid time").
• •Challenge Convention: Reinforce the idea that enjoying whisky doesn't require expert knowledge or adherence to old-fashioned rules. Position Whisky Blender as the fun, accessible alternative.
• •Focus on Personalization & Fun: Highlight the unique experience of creating something personal and the enjoyment of the process. Use enthusiastic and inviting language.
• •Be Direct and Unfussy: Avoid overly technical jargon or pretentious language. Stick to clear, straightforward communication that reflects the brand's no-nonsense approach to whisky.

Social Perception

Innovative & Engaging, Great for Gifting, Educational & Insightful, Appeals to the Curious & Less Traditional, Refreshingly Unpretentious, Received Positively by its Target Audience

Copy Examples

• •Tired of the same old dram? Craft your OWN legendary Scotch with Whisky Blender. No rules, just great whisky. Your blend, your story.
• •Fancy a Scotch that's uniquely you? Get hands-on (online!) and blend your perfect bottle. It’s whisky fun, minus the faff. #WhiskyBlender
• •Warning: May cause extreme satisfaction and a desire to show off your blending skills. Create your custom Scotch at WhiskyBlender.com. Go on, you know you want to.
• •Forget stuffy tastings. At Whisky Blender, you're the master blender! Design a delicious Scotch as a treat for yersel' or a truly epic gift.
• •Got an idea for the ultimate Scotch? We give you the malts, the grains, and the freedom. Blend it, name it, love it. That's the Whisky Blender way.