Brand Tone

Approachable, Empowering, and Rustic-Chic

Brand Values

• •Craftsmanship & Quality
• •Community & Connection
• •Authenticity & Transparency
• •Empowerment & Creativity

Best Practices

• •Tell the Story: Always connect back to the brand's origin. Use phrases like "From our garage to your home" or "It all started with an idea" to reinforce the authentic, grassroots nature of the business.
• •Use "We" and Personal Pronouns: Write as if you are speaking directly to a friend. Use "we," "our," "I," and "you" to create a personal and inclusive tone. This reflects the founder-led, community-focused identity.
• •Empower, Don't Just Sell: Frame products and workshops as tools for the customer's creativity and self-expression. The focus should be on what the customer can *achieve* with the product, not just on the product's features.
• •Balance Rustic and Chic: In your descriptions, blend words that evoke craftsmanship and nature (e.g., "solid wood," "hand-sanded," "rustic") with words that suggest style and elegance (e.g., "heirloom," "elegant," "perfectly styled," "chic").
• •Emphasize Community and Locality: Regularly mention the brand's Canadian/Albertan roots and highlight community workshops and collaborations. This strengthens the bond with the local market and adds a layer of trust for customers elsewhere.

Social Perception

The public perceives Whiskey Rose Wood Co. as a trusted, high-quality local artisan business. They are seen as a Local Gem, Creative and Fun, and High-Quality and Professional.

Copy Examples

• •From our workshop to your table. ✨ We poured our hearts into designing these new engraved charcuterie boards, and we can’t wait to see the gatherings they’ll be a part of. Each one is handcrafted from solid maple and sealed to be as durable as the memories you’ll make around it. Perfect for your next wine night or as a forever-gift for someone special. #WhiskeyRoseWoodCo #HandcraftedHeirlooms #MadeInCanada
• •Your Inner Artist is Calling. Remember when our founder, Jess, started in her garage without even knowing what wood glue was? Now it's your turn. Our At-Home Sign Kits have everything you need to create a piece of decor you’ll be proud to hang. No experience needed—just a little time and a willingness to create. Let’s make something beautiful together. #DIYDecor #MadeByYou #GirlsNightIn
• •Handcrafted Heirlooms for Your Home. From Our Family, to Yours.
• •Whiskey Rose Wood Co: Born in a garage and built with passion. We’re a small Alberta business crafting wooden decor, custom apparel, and hosting workshops that bring people together. Led by our founder Jess, we believe everyone has a creative spark.
• •Ready for a Night of Signs, Wine, and Good Times? 🍷