Brand Tone

Empowering and Affirming, Personal and Approachable, Edgy and Alternative, Authentic and Unpretentious.

Brand Values

• •Radical Inclusivity
• •Empowerment and Body Positivity
• •Craftsmanship and Individuality
• •Alternative Culture

Best Practices

• •Lead with Empowerment, Not Sex Appeal: Frame lingerie as a tool for self-confidence and personal expression. Use words like "power," "confidence," "celebrate," and "own it." The focus should be on the wearer's feeling, not an external gaze.
• •Always Mention "Handmade" and "Custom": These are the brand's biggest differentiators from mass-market competitors. Reinforce that each piece is made with care by a real person ("Lou") and can be tailored to the individual. This justifies the price and the wait time.
• •Use the "Every Body" Language Consistently: The phrase "for every body" and the XXS-10XL size range should be present in bios, product descriptions, and ad copy. This is a core value and a primary reason customers choose the brand.
• •Embrace the Niche: Don't shy away from the "Heavy Metal," "Whiskey," and "Cowboy" elements. This edgy language builds a powerful connection with the target subculture. Use it in product names, collection themes, and social media content to attract and retain the right audience.
• •Champion Your Community: Continue to prioritize user-generated content. When writing captions for customer photos, make them the hero of the story. Tag them, celebrate them, and explicitly state that the brand is built around them. This fosters loyalty and turns customers into brand evangelists.

Social Perception

The public perception is overwhelmingly Positive and Community-Focused. Whiskey Lou Lingerie is perceived as Niche and Specialized. The brand is also Transparent about its production process.

Copy Examples

• •Instagram Post (showcasing a customer photo): Headline: In Your Power. Body: This is what it's all about. Seeing you in your element, owning your confidence in our handmade sets. Lingerie isn’t about who’s going to see it. It’s about how it makes you feel. Thank you, [Customer Name], for sharing this incredible shot! ✨ #WhiskeyLouLingerie #BodyPositivity #HandmadeForEveryBody
• •Product Description (for a black chain set): Product Name: "Ride the Lightning" Chain Set Description: Forged for the front row and designed for your power. The 'Ride the Lightning' set isn’t just lingerie; it's armor. Handmade with vegan leather and custom-fitted chains, this set is made to order to fit your exact measurements. Because you were never meant for a one-size-fits-all world. *All pieces are handmade by Lou. Please allow 2-4 weeks for creation.*
• •Email Subject Line: Subject: Your size wasn't on the rack. It's in our workshop. Preview Text: Free custom sizing, always. Let's create something just for you.
• •Website Banner: Headline: Stop Searching. Start Defining. Sub-headline: Lingerie from XXS to 10XL and free custom sizing. Handmade with attitude. Your perfect fit is right here.
• •TikTok Video Concept: Visual: Fast-cut video showing Lou measuring fabric, cutting a pattern, sewing, and adding the final details to a custom horror-themed set. On-screen text: "They didn't have your fantasy... so I made it by hand." Caption: From a sketch to a scream come true. 🖤 Creating this custom Pinhead-inspired set was a dream. What character should I do next? #HandmadeLingerie #HorrorFan #CustomLingerie #AlternativeFashion #SmallBusiness