Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Authentic and Relatable, Helpful and Customer-Centric, Playful and Trendy

Brand Values

• •Customer Confidence
• •Affordability & Quality
• •Community & Connection
• •Authenticity & Passion
• •Style & Trend-Consciousness
• •Small-Town Charm & Service

Best Practices

• •Know Your Voice, Live Your Voice: Clearly define the brand's personality (Friendly, Enthusiastic, Authentic, Helpful, Playful/Trendy) and ensure everyone creating content understands and embodies it. Think of the brand as a person – how would she talk?
• •Use "We" and "You" Language: Foster a direct connection by speaking as "we" (the boutique, Ashton & Charda) to "you" (the customer). This creates a conversational and inclusive feel.
• •Incorporate Emojis and Exclamations (Authentically): Use emojis and exclamation points to convey enthusiasm and friendliness, but ensure it feels natural and not forced. Match the energy of the platform and message.
• •Tell Stories and Be Relatable: Share the "why" behind a product, a glimpse into boutique life, or how a piece can make a customer feel. Relatability builds trust and connection, aligning with their small-town, owner-driven appeal.
• •Maintain a Style Guide: Create a simple style guide that outlines key phrases, common greetings/closings (like "Hey y'all," "XOXO"), preferred emojis, and words to use or avoid. This helps ensure consistency across all platforms and content creators. For example, always aim for positive and empowering language.

Social Perception

Positive, Community-Oriented, Trusted Local Business, Fashionable and On-Trend, Good Value

Copy Examples

• •Hey y'all! ✨ Get ready to refresh your spring look! 🌸 Our newest arrivals just dropped, and trust us, you're gonna want *everything*. From dreamy dresses to the cutest tops, we've got your sunshine style covered. 😉 Swipe to see some faves or tap the link in bio to shop it all! Which piece is calling your name? 👇 #WhiskeyAndLace #NewCollection #SpringStyle #BoutiqueLove #ShopSmall
• •✨ VIPs, you get the first look! ✨ We're doing a special try-on session tonight at 7 PM CT right here in the group! Get ready for some serious style inspo and maybe even a little sneak peek of something *extra* special. 😉 Set your reminders and tell us what you hope to see! #WLVIP #Exclusive #TryOnHaul #BoutiqueFashion #GetReady
• •Flirty, floral, and oh-so-fabulous! 🌼 This [Dress Name] is your new go-to for sunny days and good vibes. With its comfy fit and eye-catching print, you'll be turning heads and feeling amazing. Perfect for a picnic, a brunch date, or just because! Pair it with your favorite sandals and a smile. 😊 You deserve to feel this cute! #FloralDress #SummerVibes #OOTD #WhiskeyAndLaceStyle #FeelBeautiful
• •🎉 Surprise! 🎉 A treat just for YOU inside (Up to 50% OFF!)
• •Your next weekend look = sorted! 😍 Obsessed with this combo: our [Top Name] paired with the comfy-chic [Bottoms Name] and a touch of sparkle with the [Accessory Name]. Effortless style that makes you feel confident and ready for anything! Shop the look at Whiskey & Lace. #OutfitInspo #WeekendStyle #BoutiqueFinds #WhiskeyAndLaceClothing #StyleItYourWay