Brand Tone

Friendly, Approachable, Playful, Fun, Passionate, Caring, Community-Focused, Authentic, and Handmade

Brand Values

• •Quality Craftsmanship
• •Pet Happiness and Style
• •Community Engagement
• •Local Support
• •Passion for Animals

Best Practices

• •Create a "Voice Guide": Document key characteristics of your brand voice (e.g., playful, warm, uses puns) and share it with anyone creating content. Include "words we use" and "words we avoid."
• •Embrace Pet-Lover Language: Consistently use pet-centric puns, endearing terms for animals ("furry friend," "supawstar," "bestie"), and emojis that resonate with pet owners (🐾, ❤️,🦴, ✨).
• •Prioritize Authenticity and Passion: Let your genuine love for pets and your craft shine through. Share stories, behind-the-scenes glimpses, and always speak from a place of passion.
• •Engage and Interact Playfully: Respond to comments and messages in the same friendly, approachable, and fun tone you use in your posts. Make your community feel heard and appreciated.
• •Showcase Your "Why": Regularly remind your audience about the handmade nature of your products, your local roots (Brisbane-based), and the care that goes into each item. This reinforces your values and builds trust.

Social Perception

Positive, Trusted, Community-Oriented, High-Quality Products, Stylish and Unique

Copy Examples

• •🐾 Paws what you're doing! 🐾 Our NEW collection of handmade bandanas has just dropped, and they're too cute to handle! 😍 Spoil your furry bestie with fresh styles, lovingly stitched right here in Brisbane. Which design will your supawstar rock first? Tap the pic to shop or visit whiskersandclaws.com! #WhiskersAndClaws #HandmadeWithLove #DogFashion #SupportSmallAus
• •Brisbane pet parents, get ready to unleash some serious style! ✨ Whiskers & Claws Co creates adorable, handmade bandanas and bow ties that will have your furry friend turning heads at the dog park. 😊 High-quality, comfy, and oh-so-cute! Shop online or find us at the [Next Market Name] this weekend! 👉 whiskersandclaws.com #BrisbanePets #ShopLocalBNE #PetAccessories #WhiskersAndClawsCo
• •It all started with a wagging tail and a desire to create something special. At Whiskers & Claws, we pour our hearts into every stitch, crafting beautiful, handmade accessories for the furry friends who make our lives whole. We believe every pet deserves to feel fabulous! From our Brisbane home to yours, thank you for supporting our dream and letting us add a little extra flair to your beloved companions.
• •☀️ A Sunny Treat for Your Sweet Pup! 15% Off Inside! ☀️ (Body snippet): Hey [Customer Name]! Spoil your loyal companion with a fresh new look from Whiskers & Claws. Our latest handmade designs are bursting with personality, just like your fur baby! For a limited time, enjoy 15% off all bandanas. Because they deserve it! 😉
• •Text Overlay: Sew much love going into your orders today! 🧵🐾 Can you guess what collection we're working on? 😉 #HandmadePetGear #SneakPeek #WhiskersAndClaws