Brand Tone

Passionate, Approachable, Educational, Modern, Curated

Brand Values

• •Passion for Wine
• •Quality & Authenticity
• •Customer Experience & Connection
• •Discovery & Education
• •Tradition & Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Passionate, Approachable, Educational, Modern, Curated) with examples of "do's and don'ts" for word choice, sentence structure, and style across all platforms.
• •Prioritize Storytelling: Weave narratives around the wines, their origins, the winemakers, and the experiences they offer. This aligns with their values of passion, authenticity, and tradition.
• •Educate, Don't Intimidate: While sharing knowledge, ensure the language remains accessible and inviting, avoiding overly technical jargon unless clearly explained. Make learning about wine feel like a discovery, not a lecture.
• •Adapt to the Platform, Maintain the Core: While the style might be more playful on TikTok than on a detailed blog post, the underlying passion, knowledge, and friendliness should remain consistent. The core values should shine through regardless of the channel.
• •Engage Authentically: Respond to comments and messages in the brand's voice. Ask questions and encourage interaction to build community and reinforce the "customer connection" value. Use user-generated content (with permission) to showcase real customer moments.

Social Perception

The intended perception is that of a knowledgeable, passionate, and trustworthy source for quality and unique wines. They aim to be seen as more than just a retailer, but as a guide into the world of wine, particularly natural and artisanal selections.

Copy Examples

• •Instagram Post (Image: A vibrant glass of their orange wine): Golden hour in a glass. ✨ Discover the ancient allure of orange wine – a taste of tradition, handcrafted for your modern moment. Ready to explore? #Whino #OrangeWine #NaturalWine #YourWineYourMoment #WineDiscovery
• •Facebook Ad (Carousel of different natural wines): Tired of the same old sips? At Whino, we celebrate wines with personality! Explore our curated collection of natural wines, bursting with authentic flavors and stories. From vineyard to your glass, experience wine as nature intended. Shop the collection now! #WhinoES #VinoNatural #AuthenticWine #WineLovers #NewCollection
• •TikTok Video Intro (Quick cuts: pouring wine, clinking glasses, smiling faces): Wine night just got an upgrade! 😉 Unbox unique flavors with Whino. Passion, quality, delivered. What are you sipping tonight? #Whino #WineTok #Unboxing #WeekendVibes #NaturalWines
• •Email Newsletter Subject Line: Sip Something Special: Uncork the Secrets of Georgian Qvevri Wines with Whino! (Body snippet): Journey with us to the cradle of winemaking! Our latest blog post delves into the magic of Georgian Qvevri wines – an 8,000-year-old tradition we're thrilled to share. Plus, discover our handpicked Saperavi that embodies this ancient art. [Link to Blog] [Link to Product]
• •Website Homepage Banner: Whino: Your Wine. Your Moment. Explore a world of carefully selected natural and artisanal wines, curated with passion and delivered to your door. Let's find your next favorite bottle.