Brand Tone

Authentic & Passionate, Artistic & Creative, Edgy & Alternative, Approachable & Community-Oriented, Ethical & Intentional

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Individuality & Empowerment
• •Ethical Practices & Slow Fashion
• •Inclusivity & Community
• •Independence
• •Giving Back
• •Perseverance & Adaptability

Best Practices

• •Embrace Your Niche Vocabulary: Consistently use words and phrases that resonate with your alternative, artistic, and authentic brand identity (e.g., "unearth," "talisman," "lore," "coven," "fiercely individual," "artisan").
• •Highlight "Handmade" and "Intention": Frequently remind your audience that pieces are crafted by hand with care and purpose. This reinforces values of quality, slow fashion, and artistry.
• •Tell Your Story (and Your Team's): Share snippets about the founder, the small team, and the brand's journey. This fosters a personal connection and reinforces authenticity and independence.
• •Speak Directly to Your Ideal Customer: Address your copy to the "eclectic, independent-minded people" you aim to attract. Use language that makes them feel seen and understood.
• •Be Transparent About Your Values: Regularly weave your commitments to slow fashion, ethical production, inclusivity, and authenticity into your messaging across all platforms. Don't just state them; show them through your actions and storytelling.

Social Perception

Positive Customer Feedback, Niche Appeal, Artisan & Independent, Unique and Distinctive

Copy Examples

• •Instagram Post (New Product): Unearth your new obsession. Our latest [Product Name] is handcrafted with intention, for souls who dare to be different. Because authenticity never goes out of style. #WhileOdinSleeps #HandmadeJewelry #AlternativeStyle #MadeWithIntention #SlowFashion
• •Email Newsletter Subject: Beyond Trends: Discover Pieces That Tell Your Story (Body Snippet): Tired of the fleeting? At While Odin Sleeps, we craft adornments that resonate deeper. Each piece is a labor of love, ethically made by our small team, for the fiercely individual. Explore our new arrivals and find the magic that speaks to you.
• •Product Description Snippet (for a mythological-themed piece): Channel the ancient power within. The [Product Name] earrings are more than just jewelry; they're a whisper of forgotten lore, designed for the modern mystic. Assembled by hand with an artist's touch, wear them as your personal talisman. #MythAndMagic #ArtisanJewelry #WhileOdinSleeps
• •Facebook Ad (Targeting users interested in alternative fashion): Your style is your rebellion. Our jewelry is your armor. While Odin Sleeps offers unique, handcrafted pieces for those who walk their own path. Shop our ethically made collections and express your authentic self. #GothStyle #WitchyVibes #IndependentDesigner #WOSCommunity
• •About Us Page Excerpt (Reiteration of Values): We're a small coven of creators, pouring our hearts into every piece. While Odin Sleeps was born from a desire for something real, something with soul. We believe in slow fashion, ethical making, and jewelry that empowers you to be unapologetically *you*. Join our community of kindred spirits.