Tono de Marca

Friendly, Approachable, Passionate, Enthusiastic, Encouraging, Supportive, Creative, Inspiring, Community-Oriented, Playful

Valores de Marca

• •Quality
• •Customer Satisfaction
• •Passion for Crafting
• •Creativity
• •Community
• •Family
• •Accessibility

Mejores Prácticas

• •Embrace the Pun: Don't shy away from the playful nature of the brand name. Incorporate lighthearted puns or wordplay related to witchcraft (in a crafting sense) or general crafting terms where appropriate and natural.
• •Use Enthusiastic & Positive Language: Words like magical, sparkling, enchanting, gorgeous, beautiful, excited, and lovely align well with the established tone. Emojis can enhance this when used suitably for the platform.
• •Foster Community & Interaction: Always encourage engagement. Ask questions, run polls, feature customer creations prominently (with permission), and respond to comments and messages in a friendly, personal manner. Address your audience as crafty friends or similar.
• •Highlight the Why (Therapeutic & Joyful Aspects): Remind customers of the emotional benefits of crafting – relaxation, stress relief, the joy of creation, and the satisfaction of a finished project. This connects on a deeper level than just selling a product.
• •Maintain a Family & Passion Voice: Whether it's in an About Us update, an email signature, or a social media post, subtly remind customers that they are supporting a small, passionate family business. This builds trust and a personal connection. Authenticity in sharing this passion is key.

Percepción Social

Trusted Supplier, Supportive and Engaging, Inspiring, Therapeutic Outlet, Generous, Innovative (especially with Digital Products)

Ejemplos de Copy

• •✨ Sparkle Alert! ✨ Our brand NEW collection of enchanting diamond painting kits has just landed! 💎 Dive into a world of vibrant colors and mesmerizing designs, perfect for cozy crafting nights. Which magical scene will you bring to life first? Show us your sparkle! #WhichcraftDoYouDo #DiamondPainting #NewArrival #CraftTherapy #DIYMagic
• •Hey Crafty Friend! 👋 Ready to unleash your creativity without breaking the bank? Our special Spring Sparkle Sale is ON! Get 20% off all cross-stitch kits and let your imagination bloom. It’s the perfect time to stock up and stitch something beautiful. Happy Crafting! The Whichcraft Do You Do Family 💕
• •Turn your cherished memories into glittering masterpieces! 🖼️✨ With our Custom Diamond Painting Kits, you send us your photo, and we send you everything you need to create a unique, sparkling work of art. Made with love, premium canvases, and the sparkliest resin diamonds, it’s more than a craft, it’s your story, brilliantly told. Create, relax, and treasure it forever. What will you design?
• •Hello, lovely crafters, and welcome back to the Whichcraft Do You Do channel! It's [Host Name/Kerry/Renee] here, and today we're diving into the wonderful world of [Craft Type/Technique]. Whether you're a seasoned pro or just starting your creative journey, we're here to guide you step-by-step. So grab your cuppa, get comfy, and let’s make something amazing together!
• •📜✨ Unearth the magic of vintage storytelling with our 'Enchanted Library' Digital Junk Journal Kit! Instantly download whimsical pages, charming ephemera, and unique embellishments. Perfect for your next creative escape. Tap to explore and let your imagination wander! #WhichcraftDoYouDo #DigitalCrafting #JunkJournal #PrintableCrafts #VintageInspired