Brand Tone

Sophisticated, serene, and aspirational, communicating with a calm and mindful voice that is evocative, professional, and intimate, focusing on the feeling and aesthetic products bring.

Brand Values

• •Minimalism & Simplicity
• •Craftsmanship & Quality
• •Intentional Living
• •Aesthetic Beauty
• •Tranquility

Best Practices

• •Use evocative and sensory language, focusing on feelings like serenity, warmth, and tranquility, rather than just features.
• •Embrace minimalism in text, keeping copy clean, concise, and purposeful, allowing imagery to convey much of the message.
• •Maintain a consistent visual language across all content, using muted color palettes, natural lighting, and clean compositions to reinforce the brand's serene and sophisticated tone.
• •Focus on the 'why' behind the products, consistently connecting them to core values of intentional living, craftsmanship, and creating a personal sanctuary.
• •Engage with a calm and appreciative voice in all interactions, particularly on social media, reinforcing the brand's intimate and mindful personality.

Social Perception

Highly positive, with customers and followers praising the beauty, quality, and unique nature of products. Perceived as a source of inspiration for creating a peaceful home, a high-quality niche provider for discerning customers who value design and intentional living.

Copy Examples

• •A Quiet Moment. The perfect vessel for a single stem or a stand-alone statement of form. Our new ceramic collection is a celebration of texture and simplicity. Find your piece of calm. #wheretodesign #ceramics #minimalistdecor #slowliving
• •The Art of Home. Thoughtfully designed goods for the modern space. Discover objects made with intention.
• •For a more considered space | New Arrivals Inside
• •Crafted from pure, soft-washed linen, this throw is designed for tranquil moments. Its natural texture and understated hue bring a layer of warmth and serenity to any room. An invitation to slow down, get comfortable, and simply be.
• •Your Home is a Sanctuary. Elevate your everyday with pieces that blend artistry and function. At Whereto, we believe in the power of beautiful, simple objects to transform a house into a home. Shop the collection.