Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Community-Oriented, Discoverable and Adventurous

Brand Values

• •Variety and Uniqueness
• •Customer Experience
• •Quality and Authenticity
• •Community
• •Nostalgia and Storytelling
• •Sustainability

Best Practices

• •Emphasize "Discovery" and "Treasure": Consistently use language that evokes the excitement of finding something special and unique. Words like "discover," "uncover," "treasure," "gem," "unique find," and "hidden gem" reinforce the adventurous aspect of shopping at the mall.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend who shares a passion for vintage items. Use welcoming language, address the audience directly (e.g., "you," "your"), and keep the tone light and enthusiastic. Avoid overly formal or stuffy language.
• •Highlight Variety and Abundance (without overwhelming): Convey the vastness of the selection ("15,000 sq ft," "60+ vendors," "items from every era") to showcase the range of possibilities, but balance it with the idea that there's something for everyone and friendly staff to help.
• •Incorporate Storytelling and Nostalgia: Briefly allude to the history or memories associated with vintage items. Phrases like "take a walk down memory lane," "items that tell a story," or "rediscover the past" can resonate with the target audience.
• •Foster a Sense of Community: When appropriate, mention the multi-dealer aspect positively (e.g., "our passionate vendors," "a community of collectors"). This reinforces the idea of a shared love for antiques and vintage, and the collaborative nature of the mall. On social media, engage with comments and user-generated content to build this community feel.

Social Perception

A Destination for Treasure Hunters, A Fun and Engaging Experience, Reputable and Well-Regarded, Spacious and Well-Organized, Family-Friendly and Welcoming

Copy Examples

• •Ever wonder 'Where On Earth' you could find something *this* unique? 😉 Your treasure hunt starts here! New (old!) wonders arriving daily from our 60+ amazing vendors. Come explore and find your next story! #WhereOnEarthAntiques #VintageFinds #AirdrieAntiques #TreasureHunting #UniqueDecor
• •Take a walk down memory lane at Where On Earth Antiques and Vintage! 🕰️ With 15,000 sq ft packed with treasures from every era, you never know what gem you'll uncover. Friendly faces and fantastic finds await. Visit us in Airdrie – your next favorite piece is waiting to be discovered! [Link to website/directions] #AntiquesAirdrie #VintageShopping #FamilyOwned #SupportLocalYYC #UniqueGifts
• •Discover the Extraordinary. At Where On Earth Antiques and Vintage, explore over 15,000 square feet of history, nostalgia, and one-of-a-kind treasures brought to you by over 60 passionate vendors. Your next adventure in vintage starts now!
• •Hello, fellow treasure seeker! This week, our amazing vendors have brought in a fresh haul of incredible antiques and vintage goodies. From sparkling retro jewelry to timeless furniture pieces that tell a story, there's always something new to explore at Where On Earth. Come on down this weekend and let the thrill of the hunt begin!
• •Looking for that perfect, unique piece? Where On Earth Antiques and Vintage in Airdrie offers an unparalleled selection of antiques and collectibles. With new items arriving daily from our diverse vendors, every visit is a new discovery. Friendly, family-owned, and full of charm! Visit us at [Address].