Brand Tone

Informative & Community-Focused, Approachable & Inclusive, Potentially Casual & Modern

Brand Values

• •Accessibility
• •Community Building
• •Information Sharing
• •Support for Local Businesses
• •Quality/Trust (aspirational for the directory)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., informative, community-focused, approachable, modern), core values, target audience, and preferred vocabulary (including any slang or industry terms to use or avoid). This guide should be the go-to resource for anyone creating content.
• •Know Your Audience: Understand who you're talking to. For "wherelocalssmoke.com," this includes cannabis consumers, patients, and businesses. Tailor the language and complexity to resonate with them, ensuring it's inclusive and easy to understand.
• •Prioritize Clarity and Usefulness: Since a key function is providing information (directory, blog), ensure copy is clear, concise, accurate, and genuinely helpful to the user. Avoid overly technical jargon unless explained.
• •Foster a Sense of Community: Use inclusive language ("we," "our community," "fellow enthusiasts"). Encourage interaction by asking questions and inviting user-generated content. Reflect the "local" aspect by highlighting community stories or local business successes when possible.
• •Maintain Consistency Across All Channels: Whether it's website copy, blog posts, social media updates, or email newsletters, the underlying tone and values should remain consistent. This builds brand recognition and trust. Regular audits of content can help ensure consistency.

Social Perception

Highly positive for the physical store, seen as a "hidden gem" and a "treasure trove" with excellent customer service. For wherelocalssmoke.com, likely perceived as a resource for finding cannabis-related businesses and a space for like-minded individuals to connect.

Copy Examples

• •Headline for Directory: "Discover Your Local Cannabis Scene. Find dispensaries, doctors, and more – all in one place. Where Locals Connect."
• •Social Media Post (Community Focus): "What's everyone enjoying this week? Share your favorite local finds or strains in the comments below! #WhereLocalsSmoke #CannabisCommunity #SupportLocal"
• •Email Newsletter Snippet (Informative & Approachable): "Hey [User Name], looking for the latest in cannabis news or the top-rated dispensary near you? The WLS community has you covered. Explore new listings, read reviews, and connect with fellow enthusiasts on wherelocalssmoke.com today!"
• •Blog Post Introduction (Engaging & Informative): "Ever wondered where to find the best glass in town or which local delivery service comes highly recommended? We're diving deep into our community's top picks. Let's explore together..."
• •Call to Action for Business Listings (Supportive & Community-Oriented): "Join the Where Locals Smoke network! Showcase your cannabis business to a dedicated community looking for local services. Let's grow together."