Brand Tone

Empowering, Educational, and Approachable

Brand Values

• •Accessibility
• •Passion for Music
• •Education & Understanding
• •Community
• •Quality & Practicality

Best Practices

• •Lead with Empowerment, Not Complexity: Always frame music theory as a tool for freedom, not a set of rigid rules. Use words like "unlock," "discover," "master," and "create" instead of "learn," "study," and "memorize.
• •Speak Musician-to-Musician: Use a direct, approachable tone. Refer to shared experiences like "getting stuck in a rut" or the "magic of a perfect chord change." This builds rapport and shows you understand the audience's journey.
• •Balance Education and Inspiration: Every piece of copy should offer a bit of both. Provide a genuine tip or piece of knowledge (educate) while reminding them of the creative possibilities it opens up (inspire).
• •Reinforce the 'Why' Behind the Brand: Weave the founder's story and the mission of making theory accessible into your messaging. This adds authenticity and differentiates the brand from generic academic resources.
• •Focus on the Tangible Outcome: Don't just sell a music theory tool; sell what it enables. The copy should focus on the end result: writing better songs, improvising with confidence, collaborating with other musicians, and having more fun playing music.

Social Perception

The public and customer perception of Wheel of Fifths is overwhelmingly positive, seen as an effective learning tool, a high-quality product, and a credible & appreciated resource.

Copy Examples

• •Headline: Stop Memorizing, Start Understanding. Body: Feeling stuck in a rut with the same four chords? The Wheel of Fifths is your hands-on guide to the music theory that unlocks endless creativity. Finally see how scales, chords, and progressions all connect. Get yours and write the music you've always wanted to. #WheelOfFifths #MusicTheory #Songwriting
• •Headline: The Songwriter's Secret Weapon. Body: The Wheel of Fifths isn't just a chart; it's a dynamic, interactive tool designed to sit by your instrument. Instantly find the right chords for any key, build powerful progressions, and transpose songs with a simple spin. Crafted for visual learners and built to last, it's the most practical theory lesson you'll ever have.
• •Subject: What if music theory felt... intuitive? Body: Hi [Name], Many of us were told music theory is 'hard.' We're here to change that. Our founder, Rogier, left his job with one mission: to make music theory accessible to every musician. That's why we created the Wheel of Fifths. It - The brand's tone is Empowering, Educational, and Approachable. - The values include Accessibility, Passion for Music, Education & Understanding, Community, and Quality & Practicality. - The social perception is that of an effective learning tool, a high-quality product, and a credible & appreciated resource. I need to extract 5 copy examples and 5 best practices, making sure they are coherent and formatted correctly as single strings within the JSON arrays.```json{
• •best_practices": ["Lead with Empowerment, Not Complexity: Always frame music theory as a tool for freedom, not a set of rigid rules. Use words like \"unlock,\" \"discover,\" \"master,\" and \"create\" instead of \"learn,\" \"study,\" and \"memorize.", "Speak Musician-to-Musician: Use a direct, approachable tone. Refer to shared experiences like \"getting stuck in a rut\" or the \"magic of a perfect chord change.\" This builds rapport and shows you understand the audience's journey.", "Balance Education and Inspiration: Every piece of copy should offer a bit of both. Provide a genuine tip or piece of knowledge (educate) while reminding them of the creative possibilities it opens up (inspire).
• •Reinforce the 'Why' Behind the Brand: Weave the founder's story and the mission of making theory accessible into your messaging. This adds authenticity and differentiates the brand from generic academic resources.
• •Focus on the Tangible Outcome: Don't just sell a music theory tool; sell what it enables. The copy should focus on the end result: writing better songs, improvising with confidence, collaborating with other musicians, and having more fun playing music."],"brand_tone": "Empowering, Educational, and Approachable","copy_examples": ["Headline: Stop Memorizing, Start Understanding. Body: Feeling stuck in a rut with the same four chords? The Wheel of Fifths is your hands-on guide to the music theory that unlocks endless creativity. Finally see how scales, chords, and progressions all connect. Get yours and write the music you've always wanted to. #WheelOfFifths #MusicTheory #Songwriting","Headline: The Songwriter's Secret Weapon. Body: The Wheel of Fifths isn't just a chart; it's a dynamic, interactive tool designed to sit by your instrument. Instantly find the right chords for any key, build powerful progressions, and transpose songs with a simple spin. Crafted for visual learners and built to last, it's the most practical theory lesson you'll ever have.","Subject: What if music theory felt... intuitive? Body: Hi [Name], Many of us were told music theory is 'hard.' We're here to change that. Our founder, Rogier, left his job with one mission: to make music theory accessible to every musician. That's why we created the Wheel of Fifths. It's more than a product; it's a new way of seeing music. Check out our latest blog post on using the I-V-vi-IV progression to see how simple it can be.","TikTok/Reel Script - 15 seconds: (Scene 1: Musician looks frustrated with a guitar.) Text: \"Trying to write a new song.\" (Scene 2: Hand spins the Wheel of Fifths, pointing to a chord progression.) Text: \"Finding the perfect chords.\" (Scene 3: Musician happily plays a new, interesting progression.) Text: \"Unlock your music. Wheel of Fifths.\" Audio: Upbeat, inspiring instrumental track.","Blog Post Title/Social Media Post: Headline: 3 Common Chord Progressions and How the Wheel of Fifths Helps You Master Them. Body: Ever wonder why some songs just *work*? It often comes down to the chord progression. Let's break down three of the most popular progressions in modern music and show you how the Wheel can help you use them in any key, instantly. #MusicEducation #GuitarLessons #PianoTips"],"social_perception": "The public and customer perception of Wheel of Fifths is overwhelmingly positive, seen as an effective learning tool, a high-quality product, and a credible & appreciated resource.","values": ["Accessibility","Passion for Music","Education & Understanding","Community","Quality & Practicality"]}```