Brand Tone

Expert/Authoritative, Passionate/Enthusiastic, Technical/Detailed, Craftsman-like/Artisanal, Direct/Transparent, Supportive/Educational

Brand Values

• •Quality & Precision
• •Expertise & Knowledge Sharing
• •Craftsmanship & Tradition
• •Sustainability
• •Integrity/Honesty
• •Community Focus

Best Practices

• •Emphasize Expertise and Heritage: Consistently weave in the depth of knowledge, the history of the craft, and Ric Hjertberg's legacy. Use technical terms appropriately, assuming an intelligent and engaged audience.
• •Champion the Craft: Speak with passion for wheel building. Position it as an art and a science, and the tools as instruments for artisans.
• •Be an Educator: Continue to provide valuable, in-depth content (blog posts, technical guides, videos). Copy should aim to inform and empower, not just sell.
• •Maintain Transparency: Be open about product origins, design philosophy, and even pricing strategies, as seen on the 'About Us' page. This builds trust and aligns with the direct, honest tone.
• •Focus on Quality and Durability: Highlight the precision engineering, robust materials, and lasting value of the tools. Connect these attributes to the ability to build superior, long-lasting wheels.

Social Perception

Highly Respected Niche Expert, Provider of Premium Tools, Go-To Resource for Knowledge, Trustworthy, Associated with Innovation and History

Copy Examples

• •Headline: Precision in Your Hands. Craft Matters. Body: For the artisan wheel builder, every micron, every newton, speaks volumes. Wheel Fanatyk tools are born from decades of expertise, designed not just to build wheels, but to perfect them. Elevate your craft. (Tone: Expert, Craftsman-like)
• •Headline: Beyond True. Build Wheels That Sing. Body: It's more than just alignment. It's about balanced tension, enduring strength, and the soul of a perfectly built wheel. Explore our library of knowledge and equip your workshop with tools trusted by masters. (Tone: Passionate, Supportive)
• •Headline: The Wheelwright's Companion: Tools Forged from Experience. Body: From the historic wisdom of Jobst Brandt to the evolving demands of modern cycling, Wheel Fanatyk provides the instruments of precision. Our tensiometers and specialized tools are the choice for builders who understand that the difference is in the details. (Tone: Authoritative, Technical)
• •Headline: Invest in Your Artistry. Build with Wheel Fanatyk. Body: Wheel Fanatyk isn't just about selling tools; it's about fostering the art of wheel building. Our curated selection is for those who demand uncompromising quality and precision in every build. Because a great wheel is the heart of a great ride. (Tone: Passionate, Quality-focused)
• •Headline: Master the Build: Knowledge, Tools, Tradition. Body: Join a community of dedicated wheel builders. With Wheel Fanatyk, you gain access to decades of shared knowledge and tools designed to bring unparalleled accuracy and efficiency to your bench. Build with confidence. Build to last. (Tone: Expert, Supportive, Community-focused)