Brand Tone

Compassionate and Empathetic, Hopeful and Empowering, Grateful and Appreciative, Urgent and Needs-Driven, Community-Focused and Inclusive

Brand Values

• •Accessibility
• •Dignity
• •Community Support
• •Impact
• •Integrity and Transparency
• •Service

Best Practices

• •Always Lead with Empathy: Frame your messaging around the needs and feelings of the people you serve. Use language that shows understanding and compassion.
• •Focus on Empowerment, Not Pity: Highlight how your services help individuals regain control, independence, and dignity, rather than solely focusing on their hardship.
• •Show, Don't Just Tell, the Impact: Use real stories (with permission), testimonials, and specific examples to illustrate the tangible difference your organization makes. This builds trust and emotional connection.
• •Express Gratitude Consistently: Whether addressing donors, volunteers, or the wider community, make appreciation a central part of your communication. This fosters goodwill and encourages continued support.
• •Maintain a Hopeful Outlook: While acknowledging the challenges, ensure your overall message conveys hope and the possibility of positive change through collective effort. This inspires action and involvement.

Social Perception

A vital community resource, Trustworthy and reputable, Making a tangible difference, Compassionate and caring, Reliant on public goodwill

Copy Examples

• •Headline (Donation Appeal): Give the Gift of Movement. Restore Independence Today. Body: Every dollar helps us provide wheelchairs and walkers to neighbors in need. Your contribution empowers someone to live with dignity and freedom. Donate to Wheels in Motion and change a life. (Tone: Urgent, Empowering, Needs-Driven)
• •Social Media Post (Impact Story): Meet Sarah! Thanks to your incredible support, Sarah received her new power wheelchair last week. She's now able to join her grandkids at the park again. 'It's given me my life back,' she shared. This is the difference you make. ❤️ #WheelsInMotion #CommunityImpact #ThankYouDonors (Tone: Grateful, Hopeful, Community-Focused)
• •Website Blurb (About Us): At Wheels in Motion, we believe everyone deserves the freedom to move. We're a dedicated non-profit providing essential mobility equipment to those who can't afford it, helping them regain independence and live fuller lives. Join us in making a difference. (Tone: Compassionate, Empowering, Service-Oriented)
• •Volunteer Recruitment Ad: Lend a Hand, Lift a Spirit. Wheels in Motion needs passionate volunteers like you! Whether it's helping refurbish equipment or assisting at events, your time makes a direct impact on someone's mobility and joy. Sign up today and be part of their journey. (Tone: Community-Focused, Appreciative, Action-Oriented)
• •Email Subject Line (Newsletter): Your Support in Action: See How Wheels in Motion is Changing Lives Snippet from Email: This month, with your help, we delivered 15 wheelchairs, 8 walkers, and countless smiles. Read inspiring stories and see how your generosity is keeping our community moving. (Tone: Grateful, Impact-Focused, Informative)