Brand Tone

Caring and Supportive, Informative and Educational, Empowering, Modern yet Traditional, Trustworthy and Authentic, Approachable

Brand Values

• •Natural Wellness
• •Tradition and Heritage
• •Women's Empowerment
• •Quality and Purity
• •Convenience
• •Holistic Health
• •Trust and Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of WheatSG's tone (caring, informative, empowering, modern-traditional, trustworthy, approachable) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on Her Needs and Feelings: Always write from the perspective of the target audience – women seeking natural solutions for menstrual health. Address their concerns, aspirations, and how WheatSG can support them. Use empathetic language.
• •Balance Tradition with Modernity: When discussing TCM and Ba Zhen, explain its traditional roots and benefits in a way that resonates with contemporary lifestyles. Highlight the convenience and quality assurances (sulphur-free, Halal) that meet modern expectations.
• •Educate, Don't Just Sell: Prioritize providing valuable information about women's health, TCM, and the benefits of the ingredients. Position WheatSG as a knowledgeable and trusted resource, which will naturally lead to product interest.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent from the website to social media posts, email marketing, and any customer service interactions. Regular audits of content can help maintain this consistency. Use similar terminology and phrasing where appropriate.

Social Perception

Positive Association with Ba Zhen, Health-Conscious Audience, Trust in TCM, Need for Differentiation, Emerging Brand Awareness, Appreciation for Convenience

Copy Examples

• •Facebook/Instagram Ad: Tired of letting your cycle call the shots? 周期不再由它主宰！Discover the gentle power of WheatSG Ba Zhen. Our all-natural, sulphur-free herbal blends embrace traditional wisdom to help you revitalize your womb and find your balance, naturally. Learn more and reclaim your well-being. #WheatSGBaZhen #WomensWellness #TCMsingapore #NaturalCycleCare #EmpoweredHealth
• •Website Hero Section: Embrace Your Rhythm. Naturally. WheatSG brings you Singapore's First Ba Zhen, thoughtfully crafted to nourish your body and harmonize your cycle. Experience the time-honored benefits of premium, sulphur-free herbs, made for your modern life. Feel balanced, feel empowered, feel you.
• •Product Page Snippet (for Ba Zhen Nourish & Revitalise): Replenish what your month takes away. Our Ba Zhen Nourish & Revitalise blend is your trusted partner for post-menstrual recovery. Lovingly made with premium, all-natural herbs, it helps to restore your energy, calm your body, and prepare you for the month ahead. Simple, effective, and purely for you.
• •Email Newsletter Subject: Your Monthly Ally: Tips for a Smoother Cycle with WheatSG Ba Zhen *(Body snippet): At WheatSG, we believe that understanding your body is the first step to loving it. That's why we're sharing more than just our traditional Ba Zhen remedies; we're sharing knowledge to help you navigate your menstrual wellness journey with confidence...
• •Instagram Story (Series of 3): *Story 1 (Image: Woman feeling calm/happy): Feeling drained after your period? You're not alone. Let's talk about natural replenishment. *Story 2 (Image: WheatSG product + key ingredients): Our Ba Zhen is made with [Herb 1], [Herb 2] & more – all-natural, sulphur-free, and traditionally used to nourish & support. *Story 3 (Image: Call to action button): Ready to feel your best, every cycle? Tap to explore the WheatSG difference. [Link to website]