Brand Tone

Aspirational & Serene, Intimate & Thoughtful, Feminine & Sophisticated, Minimalist & Confident

Brand Values

• •Promotion of Self-Care
• •Accessible Luxury
• •Quality & Craftsmanship
• •The Beauty of the Present Moment

Best Practices

• •Use Sensory and Emotive Language: Consistently use words that evoke feelings of calm, luxury, and comfort. Focus on describing scents and experiences (e.g., "enveloping," "delicate," "soothing," "radiant") rather than just product features.
• •Maintain a Minimalist Aesthetic: Ensure all visuals—from the website to social media posts—are clean, well-lit, and uncluttered. This visual consistency reinforces the brand's values of sophistication and serenity.
• •Frame Time as a Luxury: Continue to play on the brand name "WhatTime" by framing its products as tools to reclaim one's time. Use phrases like "Your time," "Pause and unwind," "Make a moment," and "The present is a gift."
• •Keep Copy Concise and Elegant: Avoid overly casual slang, excessive emojis, or long, dense paragraphs. The written voice should be as clean and refined as the visual identity. Short, impactful sentences work best.
• •Foster a Community Around "Simple Joys": In social media captions and email newsletters, ask questions that encourage followers to share their own moments of self-care and simple pleasures. This aligns with the brand's core message and builds a community around shared values.

Social Perception

Due to the absence of public reviews or extensive social media commentary, the brand's social perception is largely unformed and currently controlled by its own curated messaging. There is no significant positive or negative public sentiment available for analysis. The primary perception is the one WhatTime projects: a small, boutique brand specializing in high-quality, aesthetically pleasing self-care products.

Copy Examples

• •It's time for you. Carve out a moment of peace in a busy week. Our 'Beginner-Vanilla Caramel' candle is the perfect companion for quiet afternoons and your favourite stories. What are you reading right now? #WhatTime #SelfCareSunday #HandmadeCandles #SimpleJoys
• •The art of thoughtful gifting. Say "I'm thinking of you" with a gift that whispers calm and luxury. Our curated self-care sets, featuring handmade candles and aromatic bath salts, are perfect for birthdays, thank yous, or just because. Shop the collection now.
• •Your Moment is Now. Discover our collection of handmade candles and diffusers, crafted to turn any space into a sanctuary.
• •Let the delicate, sweet scent of a blooming garden fill your home. Our Japanese Honeysuckle diffuser offers a continuous, subtle fragrance that invites tranquility and brightens your space. No flames, just effortless, lasting elegance. Perfect for entryways and living rooms where you want to make a gentle, welcoming statement.
• •Inside: A moment of peace, just for you.