Brand Tone

Enthusiastic, knowledgeable, community-focused, friendly, and approachable, using insider jargon.

Brand Values

• •Accessibility and Affordability
• •Quality without Compromise
• •Community Elevation
• •Enthusiast-Driven Excellence
• •Global Reach

Best Practices

• •Embrace the Jargon: Continue to use community-specific terms like "thock," "creamy," and "linear" in your copy. This demonstrates authenticity and builds rapport with your target audience.
• •Maintain a Friendly and Approachable Voice: Address your audience as fellow enthusiasts. Use a conversational and welcoming tone in all your communications, from product descriptions to social media posts.
• •Highlight Your Value Proposition: Consistently emphasize the balance of quality and affordability in your messaging. This is a key differentiator for your brand and a primary driver for your target market.
• •Show, Don't Just Tell: Utilize your social media platforms, especially YouTube and TikTok, to showcase the sound and feel of your keyboards. Sound tests and typing videos are highly valued in the keyboard community.
• •Foster a Sense of Community: Encourage user-generated content, feature customer builds, and actively engage in conversations on social media and forums. Position "What The Thock" as a central hub for budget-conscious enthusiasts.

Social Perception

Positive, welcoming, supportive, appreciated for affordability and quality, trustworthy, authentic, and knowledgeable due to community engagement and use of jargon. Perceived as clever and memorable.

Copy Examples

• •Your Dream 'Thock' is Now Within Reach. Stop compromising between quality and price. At What The Thock, we believe every enthusiast deserves a premium typing experience. Discover our range of budget-friendly keyboards and accessories and build the setup you've always wanted.
• •Engineered by Enthusiasts, for Enthusiasts. We're not just a store; we're part of the community. Every product at What The Thock is curated and designed by passionate keyboard lovers who understand the quest for the perfect sound and feel. Let's build something amazing together.
• •Quality You Can Feel. Prices You'll Love. Experience the satisfaction of a high-quality mechanical keyboard without breaking the bank. From our in-house designed products to our carefully selected accessories, we're committed to bringing you the best value in the keyboard market.
• •What The Thock? It's the Sound of Savings. That deep, satisfying 'thock' you've been chasing is closer than you think. Our mission is to make the custom keyboard hobby accessible to everyone. Explore our collection and hear the difference.
• •Join the What The Thock Community. We're more than just a shop; we're a global community of keyboard lovers. Follow us on social media for build tips, new product announcements, and to connect with fellow enthusiasts. Let's elevate the keyboard community, one 'thock' at a time.