Brand Tone

Enthusiastic & Passionate, Fun & Playful, Community-Oriented, Family-Focused, Lifestyle-Driven

Brand Values

• •Love of Life & The Outdoors
• •Family
• •Faith
• •Freedom
• •Quality & Function
• •Excellence & Integrity
• •Community & Connection
• •Inspiring an Active Lifestyle

Best Practices

• •Embrace the Pun: Don't shy away from fish/ocean-related puns and playful language where appropriate. The brand name sets this expectation.
• •Speak the Language of the Water Lover: Use terminology and references that resonate with fishing, boating, and beach enthusiasts. Talk about "casting a line," "riding the waves," "soaking up the sun."
• •Highlight Core Values: Weave in mentions of family, faith (subtly or explicitly as they do), freedom, and the joy of the outdoors to reinforce brand identity.
• •Foster Community: Use inclusive language ("Join us," "our community"). Encourage interaction and sharing of experiences.
• •Maintain Enthusiasm: Let the genuine passion for the lifestyle shine through in every piece of copy. Keep the energy upbeat and inspiring.

Social Perception

Appeals to a Niche Audience, Seen as Authentic, Positive Engagement, Memorable and Catchy Name, Focus on Lifestyle Enhancement, Growing Brand

Copy Examples

• •Headline: Reel in the Good Times! Body: Life’s too short to stay dry. Gear up with What the Fin and make every moment by the water an adventure. Our latest collection is designed for comfort, style, and soaking up the good life. #WhatTheFin #YourFishIsOutThere
• •Headline: Family, Faith, Fins. Body: Founded by a father and son, What the Fin is more than just apparel – it’s a celebration of the things that matter most. From our family to yours, wishing you tight lines and sunny skies. Shop the gear that gets it.
• •Headline: Don't Be Koi – Show Off Your Style! Body: Our new performance tees are here to make a splash! With UPF50 protection and designs as fresh as the ocean breeze, you'll be hooked. Fin-tastic threads for your next outing!
• •Headline: Wherever the Waters Reach, We've Got You Covered. Body: From the serene lake to the rolling ocean, What the Fin apparel is crafted for every adventure. Tag us in your #WhatTheFin moments – we love seeing our community live it up! #SoakingUpTheGoodLife
• •Headline: More Than Just a Shirt, It's a Statement. Body: Wear your passion. Our artistically designed apparel is made for those who live by the currents and love the coastal lifestyle. High quality, ultimate comfort, and a whole lot of fun. What the Fin are you waiting for?