Tono de Marca

Clever, witty, resourceful, problem-solving, approachable, and relatable.

Valores de Marca

• •Ingenious Problem-Solving
• •Niche Specialization
• •Practical Innovation
• •Accessibility
• •Customer-Centric Design

Mejores Prácticas

• •Lead with the Problem
• •Use Witty, Punny, and Clever Language (Sparingly)
• •Speak Like a Helpful Expert, Not a Corporation
• •Emphasize "Niche" as a Strength
• •Show, Don't Just Tell

Percepción Social

The public perceives What The Filament as a clever and invaluable problem-solver. For customers who have struggled with one of the niche issues their products address, the brand is seen as a "lifesaver." The feedback and engagement show appreciation for the ingenuity and for the simple fact that someone took the time to create a solution. The brand is not seen as a large, impersonal corporation, but rather as a resourceful tinkerer or engineer who has decided to share their useful inventions with the world. This perception builds strong trust and loyalty within its specific target audiences.

Ejemplos de Copy

• •Wide feet? Your Peloton is about to get a lot more comfortable. Stop squeezing into your cycling shoes. Our custom-designed Extension Strap gives you that extra inch you need for a perfect fit, every ride. No more numbness, just pure power. Tap to shop the fix the big brands forgot.
• •Don't fit your bike, make your bike fit you. Our Seat Riser for [Motorcycle Model] is the upgrade you didn't know you needed. Link in bio! #MotorcycleHacks #BikeLife #3Dprinting
• •The Right Tool for the Job. Period. Tired of trying to remove that Kohler jet tub flange with pliers that just slip and scratch? Meet the wrench designed specifically for the Kohler Flange #67429. Our 3D-printed tool provides a perfect grip, allowing you to apply torque without causing damage. Stop improvising and get the job done right in minutes.
• •Mass manufacturing is great, until it isn't. We live for the gaps it leaves behind. What's a niche problem in your life that needs a ridiculously specific solution? #WhatTheFilament #ProblemSolvers #3Dprinting
• •Solutions for Problems You Thought Were Unsolvable. At What The Filament, we believe no problem is too small or too niche to solve. From making your favorite gear more comfortable to creating that one specific tool you can't find anywhere else, our 3D-printed products are here to make your life a little easier. Check out our latest innovations.