Brand Tone

Empowering and Uplifting, Educational and Insightful, Friendly and Relatable, Interactive and Fun.

Brand Values

• •Empowerment
• •Responsibility and Accountability
• •Social-Emotional Learning (SEL)
• •Parent and Educator Support
• •Positive Reinforcement

Best Practices

• •Anchor to "The Power to Choose": This phrase is the brand's cornerstone. It should feature prominently and consistently in marketing copy, social media bios, and product descriptions to reinforce the core mission.
• •Use Empowering Verbs: Employ active, positive language. Words like empower, teach, discover, build, create, and inspire align perfectly with the brand's values and tone.
• •Highlight the Dual Benefit: Always speak to both the child's experience (fun, interactive, adventure, superhero) and the parent/educator's goal (lessons, skills, responsibility, development).
• •Leverage Social Proof: Regularly feature testimonials from teachers, parents, and psychologists. Mentioning the "#1 Bestseller" status and positive reviews builds credibility and trust.
• •Maintain a Conversational and Encouraging Tone: Write as a supportive partner in a child's development. Use questions to engage the audience ("What should Danny do?") and frame challenges as opportunities for growth.

Social Perception

Parents view the brand as an invaluable and effective tool for parenting. Educators highly recommend the series as a resource for classroom use, particularly for teaching social-emotional skills and character development. Children are highly engaged by the interactive format and enjoy controlling the story, finding the lessons fun and relatable.

Copy Examples

• •Story time is for more than just fairy tales. It's for building superheroes. 💪 Our books give your child their first, most important superpower: The Power to Choose. Help them learn that small choices can make a big difference in their day. #WhatShouldDannyDo #PowerToChoose #Parenting #KidsBooks #SocialEmotionalLearning
• •Make Social-Emotional Learning the Best Part of the Day. "What Should Danny Do?" isn't just a story; it's an interactive lesson in responsibility, kindness, and persistence. Watch your students light up as they discover their Power to Choose. Perfect for morning meetings and character-building exercises. Download our free classroom resources today! Learn More
• •Give Your Child the Power to Choose. The #1 Amazon Bestselling series that makes learning about choices fun, interactive, and empowering. With 9 stories in 1, the adventure never ends. Shop The Series
• •One choice can change everything. That's a big lesson, but it doesn't have to be a hard one. The "What Should Danny Do?" series teaches kids this superpower in the most fun way possible. cape #ThePowerToChoose #KidsLit #EdTech
• •The Gift That Empowers. Looking for a gift that lasts longer than a season? "What Should Danny Do?" teaches lessons that last a lifetime. Give the little superhero in your life the Power to Choose. #GiftIdeasForKids #EducationalToys #BestBooksForKids #WhatShouldDannyDo