Brand Tone

Elegant, glamorous, nostalgic, and confident. Also conveys friendliness, passion, and expertise in vintage fashion.

Brand Values

• •Authenticity
• •Quality
• •Glamour
• •Ethical Production
• •Customer Focus & Service
• •Passion for Vintage
• •Inclusivity

Best Practices

• •Embrace Vintage Vernacular (Sparingly): Incorporate words and phrases that evoke the 1940s/50s (e.g., "darling," "siren," "glamour," "fabulous") but avoid overuse to maintain readability for a modern audience.
• •Focus on Empowerment Through Elegance: Frame the copy around how the lingerie makes the wearer feel – confident, glamorous, and empowered by embracing their classic femininity.
• •Highlight Authenticity and Quality: Consistently mention the vintage-inspired designs, quality craftsmanship, and attention to detail in product descriptions and brand storytelling.
• •Maintain a Warm and Passionate Voice: Whether it's a product description or a social media post, let the genuine love for vintage style shine through. Be informative and helpful, like a trusted friend sharing their passion.
• •Visual Storytelling Alignment: Ensure the copy complements the visual aesthetic. If the imagery is glamorous and nostalgic, the copy should echo that tone and vice-versa, creating a cohesive brand experience.

Social Perception

Reputable and leading brand for high-quality, authentic vintage-reproduction lingerie and hosiery. Customers appreciate the attention to detail, the quality of the garments, and the ability to achieve a true vintage look.

Copy Examples

• •Unleash your inner silver screen siren. Our authentic 1950s bullet bra isn't just lingerie, it's a statement. Crafted for glamour, designed for you.
• •Step back in time, darling. Feel the exquisite quality of our ethically made seamed stockings, the perfect whisper of vintage elegance for any occasion.
• •Why just dream of golden-era glamour when you can wear it? Discover the What Katie Did difference – where timeless style meets modern confidence.
• •From the subtle cinch of our waist-sculpting girdles to the flawless line of our retro dresses, we craft pieces that make you feel as fabulous as you look. Ethically, beautifully, authentically.
• •Join the What Katie Did family and embrace the art of vintage allure. It’s more than fashion; it’s a feeling. #WhatKatieDid #VintageGlamour