Brand Tone

Nostalgic, Authoritative, and Passionate

Brand Values

• •Authenticity
• •Quality & Durability
• •Ethical & Transparent Manufacturing
• •Customer-Centric Service
• •Celebration of Timeless Glamour

Best Practices

• •Always connect the product back to its historical roots. Use phrases like "modeled after genuine vintage patterns," "an exacting reproduction," or "inspired by a 1950s original" to reinforce the brand's core value of authenticity.
• •Employ descriptive and romantic language that speaks to the glamour of the era. Words like "glamour," "allure," "whisper-thin," "satin," and "iconic" create an emotional connection and elevate the product beyond its functional purpose.
• •Frame product information as expert knowledge. Explain *why* a six-strap suspender belt is superior or how the stitching on a bullet bra creates its shape. This positions the brand as a trusted authority and helps customers appreciate the craftsmanship.
• •Consistently mention the high-quality materials and durable construction. Contrast WKD products with "costume" lingerie or "fast fashion" to justify the price point and frame the purchase as a sustainable, long-term investment.
• •Whether it's a blog post or an "about us" page, infuse the copy with the passion of the founder's story. Use "I" or "we" to create a sense of a small, dedicated team you can trust. Phrases like "Hi, I'm Katie..." make the brand feel personal and approachable.

Social Perception

What Katie Did is widely perceived as the go-to authority for high-quality, authentic vintage reproduction lingerie. Customers and reviewers see it as a premium, trustworthy brand whose prices are justified by the quality, durability, and ethical production of its items. It is beloved by a dedicated community of vintage enthusiasts, pin-up models, and lingerie lovers who appreciate the brand's commitment to historical accuracy. The brand is often recommended in online forums and communities for its stockings, bullet bras, and girdles, with users noting that the products deliver on their promise of creating a true vintage shape. While seen as an investment, the "cost per wear" is considered excellent. The primary critique is the limited availability in physical stores, making it a predominantly online experience for most customers.

Copy Examples

• •Engineered for glamour, designed for life. Our new Cirque Suspender Belt isn’t just an accessory; it’s the anchor to your entire vintage silhouette. Crafted with six sturdy straps and classic detailing, it promises a flawless stocking line from morning coffee to midnight dancing. Rediscover the art of dressing, from the foundations out. #WhatKatieDid #VintageLingerie #SuspenderBelt #1950sStyle #TimelessFashion
• •A Little Luxury, A Lot More Glamour | The Mid-Season Sale Is On Darling, the secret's out. For a limited time, find timeless favourites and forgotten gems at prices you'll adore. This isn't just a sale; it's a chance to build the vintage wardrobe you've always dreamed of. Don't let these beauties slip away...
• •Dare to be iconic. Our Satin Padded Bullet Bra is an exacting recreation of the mid-century classic that sculpted a generation of screen sirens. Featuring the signature concentric circle stitching and structured, padded cups, it provides unparalleled lift and projection without a single wire. Perfect for filling out the bust of true vintage dresses or adding a touch of audacious glamour to your everyday. This isn't just a bra; it's a statement.
• •From a single vintage pattern to your lingerie drawer. We believe in doing things the right way, not the easy way. It’s why our founder, Katie, still spends weeks on the factory floor with the small, family-run team that has crafted your lingerie for nearly 20 years. It’s about honouring history, ensuring quality, and creating pieces you’ll treasure for years to come. That’s the What Katie Did promise. #EthicalFashion #VintageReproduction #BehindTheSeams
• •How to get the perfect 1950s silhouette. It all starts with the right foundation. ✨ What Katie Did.