Brand Tone

Inspiring & Purpose-Driven, Educational & Transparent, Innovative & Forward-Thinking, Conscious & Responsible, Approachable & Positive, Bold & Questioning

Brand Values

• •Regeneration
• •Health & Nutrition
• •Sustainability & Planet-Positive Impact
• •Community & Empowerment
• •Innovation & Disruption
• •Transparency & Authenticity

Best Practices

• •Lead with Purpose: Always connect product benefits back to the larger mission of regeneration, health, and community. Every piece of copy should echo the "Why" behind WhatIF Foods.
• •Embrace "RE-": Consistently use the "REplenish, REstore, REconnect" language to reinforce core values and create a unique brand vocabulary. This reinforces the idea of the "REgeneration."
• •Be Boldly Optimistic: While addressing serious environmental and social issues, maintain a hopeful and empowering tone. Focus on solutions and the positive impact consumers can make.
• •Educate & Inspire, Don't Preach: Share knowledge about regenerative agriculture, BamNuts, and healthy eating in an accessible and engaging way. Inspire curiosity and action rather than guilt.
• •Stay Authentic & Transparent: Use clear, honest language. Avoid jargon where possible, and be open about the journey and challenges. Let the passion of the founders and the stories of the farmers shine through.

Social Perception

Innovative & Eco-Conscious Leader, Provider of Healthy Alternatives, Purpose-Driven Brand, Premium Quality, Engaging & Modern, Trustworthy

Copy Examples

• •Headline: Don't Just Eat. Regenerate. Body: WhatIF Foods is more than just delicious, plant-based meals. It's a movement. With every BamNut noodle bowl and every sip of BamNut milk, you're choosing to replenish your body, restore our planet's soils, and reconnect with the farmers who grow our future. Taste the REgeneration. #WhatIFWay #PlanetBased
• •Headline: Instant Noodles. Instant Impact. Body: Tired of compromising health for convenience? Our BamNut Noodles are air-fried, packed with protein, and made from the incredible Bambara groundnut – a crop that actually revitalizes the earth. So go ahead, enjoy those satisfying slurps. You’re doing a world of good. #BetterBetterNoodles #GuiltFreeGoodness
• •Headline: Milk, Reimagined. Planet, Rejuvenated. Body: What if your daily latte could help fight climate change? Our BamNut Milk isn't just creamy, delicious, and packed with nutrients. It’s made with regenerative BamNuts that improve soil health and require less water. That's what we call a #BetterBetter morning. #BamNutMilk #DrinkTheChange
• •Headline: The Future of Food is in Your Hands (and Our BamNuts). Body: We asked, "What if food could be a force for good?" The answer is in every WhatIF product. We’re using forgotten, climate-resilient crops like the BamNut to create foods that are better for you, better for farmers, and better for the Earth. Join the #REgeneration. #WhatIFFoods #SustainableEating
• •Headline: Deliciously Disruptive. Seriously Sustainable. Body: Why settle for "less bad" when you can choose "actively good"? WhatIF Foods is challenging the status quo with planet-based foods that don't just taste amazing, they make a tangible difference. From nourishing your body to restoring ecosystems, we’re proving that a #BetterBetter food system is possible. #FoodRevolution #EatWhatIF