Brand Tone

Helpful, Customer-centric, Confident, Inspirational

Brand Values

• •Quality & Craftsmanship
• •Customization & Personalization
• •Customer Satisfaction & Service
• •Integrity & Trust
• •Practicality & Durability
• •Accessibility

Best Practices

• •Focus on "You" and Your Needs: Always frame benefits around the customer. Instead of "We make high-quality sofas," try "You get a high-quality sofa designed for your comfort and lifestyle."
• •Emphasize Solutions and Possibilities: Highlight how customization and design support help customers overcome their specific furniture challenges and achieve their desired living space. Use words like "imagine," "create," "solve," "perfect fit."
• •Be Confidently Reassuring: Convey trust in the quality and durability of the products (e.g., "built to last," "American craftsmanship," "premium materials") without being arrogant. Back up claims with specifics where possible (e.g., "kiln-dried wood frames," "high-resilience foam").
• •Maintain a Helpful and Approachable Demeanor: Use clear, straightforward language. Invite interaction by consistently offering design help, free samples, and easy contact options. Phrases like "We're here to help," "Talk with our designers," or "Let's get started" work well.
• •Incorporate Authenticity and Real-Life Benefits: Use testimonials and real customer scenarios (like accommodating pets or specific room layouts) to show how the brand delivers on its promises. This builds trust and makes the brand more relatable.

Social Perception

Positive, Excellent Customer Service, Value for Money, Reliable, Problem Solvers

Copy Examples

• •Headline: Your Space, Your Style, Perfectly Crafted. Body: Tired of "almost right"? At What A Room, we build furniture that’s 100% you. From dimensions to fabric, design your dream sofa with our experts and enjoy American-made quality that lasts. Let's create your perfect fit.
• •Social Media Post (with an image of a family/pet on a sofa): Life happens on your sofa. Make sure it’s ready for anything. Our customizable, pet-friendly, and stain-resistant fabrics mean you can relax, knowing your What A Room piece is built for real life. Design yours today! #WhatARoom #CustomFurniture #PetFriendlyLiving
• •Email Subject: Solved: Your Search for the Perfect Sectional Body: Finding a sectional that ticks every box can be tough. That's why What A Room offers fully customizable options. Need specific dimensions? Dreaming of a unique configuration? Our design team is here to help you create it, handcrafted in the USA with materials you’ll love. Get your free design consultation!
• •Product Description Snippet: The [Sofa Model Name] isn’t just a sofa; it’s your future favorite spot. Choose your ideal depth for ultimate lounging, select from 250+ fabrics (including durable, pet-friendly choices!), and let our American artisans craft a piece that’s as unique as your home. Quality comfort, designed by you, for you.
• •Website Banner: Don't Compromise. Customize. From sprawling sectionals to cozy loveseats, get exactly what you envision. Our team is ready to help you measure, choose, and design. Experience the What A Room difference – quality furniture, built your way.