Tono de Marca

Confident, Down-to-Earth, and Authentically British; rugged yet refined, proud and approachable.

Valores de Marca

• •Craftsmanship and Quality
• •Heritage and Pride of Place
• •Durability and Longevity
• •Adventure and Versatility
• •Community and Integrity

Mejores Prácticas

• •Lead with "Proper": This word is the cornerstone of the LANX identity. Use it to describe the shoes, the craftsmanship, and the lifestyle. It immediately communicates quality, authenticity, and a no-nonsense attitude.
• •Tell the Story: Weave the brand's narrative into the copy. Reference the founder's journey, the brand's mission to revive Lancashire shoe-making, and the meaning behind the emblems (Lancashire rose, British White bull). Stories build emotional connection.
• •Emphasize the "Get ‘Em Worn" Ethos: Actively encourage customers to use their products. Frame durability not just as a feature but as a philosophy. Mention the repair service to reinforce the message of longevity and sustainability over fast fashion.
• •Show Versatility Through Scenarios: Instead of just saying the shoes are versatile, paint a picture. Use evocative pairings like "boardroom to the bar," "city streets to countryside paths," or "for workdays and getaways" to make the benefit tangible.
• •Ground the Brand in its Lancashire Identity: Consistently use the brand’s geographic and cultural symbols. Naming products after local towns (like Whalley), highlighting the Lancashire rose, and celebrating local partnerships reinforces authenticity and creates a strong sense of place that customers can buy into.

Percepción Social

Overwhelmingly positive, perceived as high-quality, comfortable, stylish, versatile, and a trustworthy British brand with transparency regarding manufacturing; customers often become loyal advocates.

Ejemplos de Copy

• •From Lancashire, with character. Our Whalley boot is named for our home—a place built on hard work and proper craftsmanship. Each pair is a tribute to our roots, designed to walk with you on your own journey. Get ‘em worn.
• •These aren't shelf-sitters. LANX shoes are handmade to be worn, scuffed, loved, and lived in. And when they've seen a few too many adventures, our in-house repair team will get them ready for the next chapter. That's our promise.
• •Your 9-to-5-to-weekend-adventure shoe has arrived. The re-launched Craftsman Collection is engineered for the meeting you're leading, the pub you're visiting, and the path you're exploring. One pair, endless possibilities.
• •It takes 15 months and over 20 pairs of skilled hands to bring a LANX design to life. We obsess over every detail—from the premium leather to the unique broguing inspired by the Lancashire rose—so you can enjoy proper shoes, built to last.
• •It’s more than a shoe, it’s an identity. Worn by artisans, athletes, and adventurers across Britain. Join the LANX family and discover footwear that works as hard and plays as hard as you do. Welcome to our shoe adventure.