Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Authentic and Down-to-Earth, Stylish yet Casual, Playful (especially on TikTok)

Brand Values

• •Quality and Durability
• •Sustainability
• •British Heritage and Design
• •Connection with the Outdoors
• •Community
• •Comfort and Practicality
• •Supporting Charitable Causes

Best Practices

• •Embrace the "Enthusiastic Friend" Voice: Write as if you're talking to a friend who shares your love for the outdoors and a relaxed, stylish life. Keep it warm, inviting, and genuine.
• •Weave in Sensory Language of the Outdoors: Use words that evoke the feeling of the coast and countryside (e.g., "breezy," "crisp," "salty air," "cosy," "sun-faded"). This reinforces the brand's inspiration.
• •Highlight Quality and Sustainability Naturally: Don't just state facts; explain the *why*. For example, instead of "Made with organic cotton," try "Crafted from soft organic cotton that’s kinder to the planet and feels amazing on." Link it back to the brand's values of durability and care for the environment.
• •Encourage Engagement and Share Stories: Ask questions in social media captions, invite customers to share their experiences (and feature them!). Tell the story behind a product or collection, connecting it to the brand's origins or lifestyle.
• •Stay True to British Roots (Subtly): While appealing to a broader audience, let the brand's British heritage shine through in references to locations (like Norfolk), activities, or even a touch of British colloquial charm where appropriate, without being exclusive.

Social Perception

Positive Quality Association, Stylish and On-Trend (for its niche), Trustworthy and Authentic, Aspirational Lifestyle, Good Value, Growing Popularity

Copy Examples

• •Instagram Post (New Fleece): "Weekend adventures calling! 🌲🌊 Our new [Fleece Name] is here to keep you cosy whether you're hitting the coastal paths or just chilling by the fire. Made with super-soft, sustainable fabric – because exploring never felt so good. Where will your Whale Of A Time take you this weekend? #WhaleOfATimeClothing #BritishOutdoors #SustainableStyle #CosyVibes #AdventureReady"
• •Facebook Ad (Quarter-Zip Collection): "Classic comfort, coastal cool. ⚓ Discover the Whale Of A Time quarter-zip collection – your go-to for effortless British style. Crafted from premium organic cotton for that lived-in feel from day one. Perfect for layering up on breezy beach days or for smart-casual countryside strolls. Shop the look and embrace the adventure! 👉 [Link to website] #WhaleOfATime #Menswear #Womenswear #BritishFashion #OutdoorLifestyle"
• •TikTok Video Caption (Behind the Scenes at a photoshoot): "Sun, smiles, and our new SS25 collection! ☀️ BTS sneak peek – getting those perfect shots (and trying not to laugh too much!). 😉 Which piece are you loving most? Let us know! 👇 #WhaleOfATimeClothing #NewCollection #BehindTheScenes #PhotoshootFun #BritishStyle #NorfolkCoast"
• •Email Newsletter Subject Line: Hey [Customer Name], Your Next Adventure Called (It Wants New Layers!) Email Body Snippet: Ready to make some memories? Our latest collection is packed with durable, stylish pieces designed for every kind of British weather and every kind of fun. From bold stripes to cosy fleeces, find your new favourites and have a whale of a time out there! Plus, read our latest blog on the best dog-walking spots in Norfolk! 🐶
• •Product Description (Signature Sweatshirt): Meet your new old favourite. The [Sweatshirt Name] is everything you love about Whale Of A Time: iconic bold stripes, unbelievably soft organic cotton, and that perfect relaxed fit for all-day comfort. Designed in Norfolk and built to last, it’s more than just a sweatshirt – it’s a companion for all your best moments, from countryside rambles to sunset beach bonfires. Responsibly made, effortlessly stylish.