Brand Tone

Artisanal, Authentic, and Passionate

Brand Values

• •Purity and Quality
• •Conservation and Environmental Responsibility
• •Craftsmanship and Tradition
• •Connection to Place (ʻĀina)

Best Practices

• •Always Lead with "Hawaii": Emphasize the origin in all communications. Use terms like "Hawaiian Honey," "From the Big Island," and "Made in Hawaii" to reinforce the brand's primary differentiator.
• •Use Sensory and Artisanal Language: Incorporate words like "raw," "unprocessed," "handcrafted," "single-blossom," "pure," and "award-winning" to consistently communicate quality and craftsmanship.
• •Weave in the "Why": Regularly mention the conservation aspect of the brand. Connecting the purchase to the protection of whales and bees adds an emotional layer and reinforces the brand's values.
• •Maintain a Passionate, Personal Tone: Use "we" and "our" to create a connection. Phrases like "our bees" and sharing the founder's story make the brand feel like a small, dedicated operation, not a faceless company.
• •Educate About the Source: Briefly explain what makes each honey variety unique (e.g., "from the native O'hia tree"). This highlights the brand's expertise and the special nature of its products, justifying its premium, artisanal positioning.

Social Perception

The brand is perceived as a producer of superior, award-winning honey. Customers associate the brand with pure, local Hawaiian honey, prized for its unique flavor profile. The connection to conservation efforts for whales and bees enhances the brand's appeal with environmentally aware consumers.

Copy Examples

• •From the volcanic slopes of the Big Island to your table. Our award-winning Lehua honey is pure, raw, and full of Aloha. Taste the blossom, taste the passion. #HawaiianHoney #RawHoney #Artisanal #MadeInHawaii #WhaleAndBee
• •Not Just Honey. A Promise. Every jar of Whale & Bee honey is a taste of Hawaii's pristine nature. But it's also a promise to protect it. 10% of our profits are donated to help conserve the whales and bees of our islands. Savor the flavor, support the cause. Shop now.
• •Award-Winning, Unprocessed Hawaiian Honey. Purely from our hives to your home.
• •A taste of the wild Hawaiian jungle. Our Jungle Blossom Honey is a rich, complex blend of nectar from tropical blossoms, handcrafted by our beloved bees. Raw, unfiltered, and full of life—just like the land it comes from. Perfect for robust teas or as a gourmet glaze.
• •A Taste of Aloha 🌺 Freshly Harvested Lehua Honey is Here!