Brand Tone

Practical and Solution-Oriented, Direct and Informative, Accessible and Friendly, Aspiring (with current product focus), Trustworthy and Reassuring

Brand Values

• •Convenience: Providing all essential travel items in one place.
• •Practicality/Utility: Offering products that make travel easier and more comfortable.
• •Accessibility: Clear website, straightforward product presentation, and promotions.
• •Customer Focus: Highlighting customer service and satisfaction (e.g., "Service client disponible 7/7").
• •Style/Trend Awareness (emerging): Evident in the current focus on fashionable sunglasses.
• •Value for Money: Implied through promotions like "1 pair bought, 1 pair offered".

Best Practices

• •Stay Solution-Focused: Always highlight how the products solve a traveler's problem or enhance their experience (e.g., "make packing easier," "travel in comfort," "protect your eyes in style").
• •Use Clear and Accessible Language: Avoid overly technical jargon. Keep sentences concise and easy to understand, especially as the primary language is French, catering to a broad audience. The tone should be welcoming.
• •Incorporate Travel Aspiration (Subtly if focusing on essentials, more overtly for style items): Connect products to the joy and excitement of travel. Use location names or imagery that evokes positive travel feelings, as they are doing with their sunglasses.
• •Maintain a Helpful and Trustworthy Voice: Ensure all communications (website copy, FAQs, customer service interactions, social media replies) are polite, helpful, and reinforce trust by mentioning guarantees, secure payment, and customer support. Transparency is key.
• •Be Consistent Across All Platforms: Whether it's a website banner, an Instagram caption, or a TikTok video, the core tone (practical, accessible, helpful, with a touch of style/aspiration) should be recognizable. Adapt the style for the platform (e.g., more visual and quick for TikTok) but keep the underlying voice the same.

Social Perception

Positive, leveraging influencer tags to build a positive social presence and tap into existing travel communities. The brand is relatively new or has a limited market reach so far.

Copy Examples

• •Headline (Website Banner): "Travel Light, See Bright. Your Essential UV400 Sunglasses are Here. (Voyagez Léger, Voyez Clair. Vos Lunettes de Soleil UV400 Essentielles Sont Arrivées.)"
• •Instagram Post (Product Feature - Santorini Sunglasses): "Capture the Santorini sun (and every gaze) with our new UV400 shades. Style, protection, and a free pair for your travel buddy! Link in bio. #ProductTravel #SantoriniStyle #TravelEssentials #LunettesDeSoleil" (Capturez le soleil de Santorin (et tous les regards) avec nos nouvelles lunettes UV400. Style, protection, et une paire offerte pour votre compagnon de voyage ! Lien en bio.)
• •TikTok Video Idea (Short, punchy): (Visual: Quickly showing different outfits with the same sunglasses) "One pair of shades, endless destinations. Product Travel makes packing stylishly simple. Get yours 2-for-1! #TravelHack #SunglassStyle #ProductTravelFR" (Une paire de lunettes, des destinations infinies. Product Travel rend simple la valise stylée. Obtenez les vôtres 2 pour 1 !)
• •Product Description Snippet (for "Paris" sunglasses): "Elegance for your Parisian adventures and beyond. Our 'Paris' UV400 sunglasses offer timeless style and essential protection, whether you're strolling the Champs-Élysées or exploring hidden gems. Lightweight, durable, and undeniably chic. (L'élégance pour vos aventures parisiennes et au-delà. Nos lunettes de soleil 'Paris' UV400 offrent un style intemporel et une protection essentielle, que vous flâniez sur les Champs-Élysées ou exploriez des trésors cachés. Légères, durables et indéniablement chics.)"
• •Email Subject Line (Promotion): "☀️ Your Next Adventure Just Got Brighter (and More Stylish!) - 2 for 1 Sunglasses! (☀️ Votre Prochaine Aventure Vient de Devenir Plus Lumineuse (et Plus Stylée !) - 2 Lunettes pour le Prix d'1 !)"