Brand Tone

friendly, approachable, passionate, and community-oriented

Brand Values

• •Quality & Passion
• •Transparency
• •Ethical Sourcing & Fair Trade
• •Community Involvement & Local Support
• •Environmental Sustainability
• •Customer Focus

Best Practices

• •Embrace Your Roots: Always highlight the "family-run" and "proudly Wexford" aspects. Use local landmarks or colloquialisms where appropriate and natural.
• •Speak with Passion, Not Jargon: Share your enthusiasm for coffee in an accessible way. Explain the benefits of your sourcing and roasting process without overly technical terms.
• •Foster Community Connection: Address your audience directly and warmly. Encourage interaction, share local stories (when relevant), and position the brand as a welcoming part of the Wexford community.
• •Highlight Ethical Choices Clearly: Talk about your direct farmer relationships and commitment to sustainability in simple, heartfelt terms. This builds trust and resonates with conscious consumers.
• •Be Genuinely Friendly and Approachable: Let the warmth of your in-person service shine through in your written communications. Use contractions, ask questions, and adopt a conversational style.

Social Perception

Wexford Coffee Roasters is generally perceived very positively by its customers and the local community.

Copy Examples

• •Fuel your Wexford mornings with a cup of passion! ☀️ Our family roasts every bean with love, right here in the heart of our community. Taste the difference local makes. #WexfordCoffee #SupportLocal #SpecialtyCoffee
• •From Brazil & Colombia, with love, to your cup. ❤️ We connect directly with our farmers, ensuring every sip is not only delicious but ethically sourced. That's the Wexford Coffee Roasters promise. #FairTradeCoffee #BeanToCup #KnowYourRoaster
• •More than just coffee, it's a Wexford welcome in every bag. ✨ Whether you're a café owner or a home brewer, we're here to share our passion and help you craft the perfect cup. Let's talk coffee! #CommunityRoasters #WexfordBusiness #CoffeeLovers
• •Meet the hands behind your brew! As a family-run roastery, we pour our hearts into every batch. Pop by our café, say hello, and experience the taste of true Wexford pride. #FamilyBusiness #LocalAndProud #FreshlyRoasted
• •Sustainably sourced, locally roasted, exceptionally delicious. 🌱 We're committed to great coffee that's kind to our planet and supportive of our amazing Wexford community. Join us for a brew! #SustainableCoffee #WexfordCafe #EthicalBrew