Tono de Marca

personable, cozy, and passionate

Valores de Marca

• •Handmade Quality
• •Natural and Eco-Friendly Ingredients
• •Community and Connection
• •Authenticity and Transparency

Mejores Prácticas

• •Lead with Passion and Personality
• •Emphasize the "Why" Behind the "What"
• •Maintain a Warm and Inviting Tone
• •Be Consistent with Value-Based Keywords
• •Show, Don't Just Tell

Percepción Social

Overwhelmingly positive; praised for scent quality, product performance, and excellent founder/customer service. Perceived as authentic, passionate, and community-oriented, cultivating a loyal following.

Ejemplos de Copy

• •Fall in love with fall all over again. 🍂 Introducing our new 'Autumn Orchard' candle, hand-poured with notes of crisp apple, warm cinnamon, and a hint of clove. It’s the scent of your coziest memories, bottled just for you. Tap to bring the scent of the season home.
• •Breathe easy, live cozy. Our candles are made with 100% natural soy wax and phthalate-free fragrances. Good for your home, and good for the planet. Discover your new favorite guilt-free indulgence.
• •Come say hi, Langley! 👋 We're at the [Market Name] this Saturday! There's nothing we love more than meeting you in person. Come smell our latest scents and find the perfect hand-poured soy candle to make your home a little cozier. See you there!
• •Your daily comfort, in a candle. Wrap yourself in the warm, inviting aroma of our bestselling Cinnamon Chai candle. With rich notes of cinnamon, black tea, and creamy vanilla, this hand-poured soy candle transforms any room into your personal cozy haven. Perfect for quiet mornings, relaxing evenings, and every moment in between.
• •A little flawed, but just as fabulous! ✨ Our 'Oopsie Daisy' candles have a little extra character—a slightly off-center wick or a cosmetic blemish—but they burn bright and smell just as amazing. Get the scents you love at 50% off. Perfect for those who know that true beauty isn't about being perfect.