Brand Tone

Inconsistent and Transactional

Brand Values

• •Undeclared and Contradictory; primarily focused on driving sales through deep discounts and impulse-buy offers

Best Practices

• •Define a Core Identity and Stick to It: The most critical step is to decide what wewsn.com sells and who it sells to. Is it an art-focused decor brand, a gadget store, or a clothing outlet? All products, marketing messages, and website design must align with this single identity. Remove all products that do not fit the chosen niche.
• •Develop a Brand Voice Chart: Create a simple internal document that defines the brand's personality. For a brand selling wooden art, this might be: *Tone* (Warm, Natural, Artistic), *Vocabulary* (Handcrafted, Sustainable, Timeless, Authentic), and *Tones to Avoid* (Cheap, Urgent, Gimmicky).
• •Prioritize Authenticity Over Hard Sells: Instead of "58% OFF LAST DAY!", build value through storytelling. Show pictures and videos of the product being made (if truly handcrafted). Use customer photos and testimonials (once available) to build genuine social proof.
• •Ensure Website Consistency: Every page on the website should reflect the same brand identity. The "About Us" story, product descriptions, and even the FAQ should use the same tone and reinforce the same core message. The current mix is jarring and untrustworthy.
• •Build a Genuine Social Media Presence: Choose one or two social media platforms that fit the target audience (e.g., Pinterest and Instagram for home decor) and post content that provides value beyond just selling. Share the artistic process, home styling tips, and stories behind the designs. This builds a community and fosters long-term brand loyalty.

Social Perception

Low Trust and Confusing

Copy Examples

• •Bring the Soul of the Forest Home. Discover handcrafted wooden animal sculptures, each with a story to tell.
• •From a solid block of birch to a timeless piece of art for your home. Our artisans pour their passion into every detail. ✨ See the magic behind our new Wolf sculpture. #Handcrafted #WoodenArt #HomeDecor
• •The Noble Stag - 3D Wooden Sculpture. More than a decoration, this multi-layered stag is a symbol of nature's majesty. Hand-assembled from sustainably sourced wood, it creates a stunning focal point for any room. A perfect gift for the nature lover in your life.
• •A Gift That Lasts a Lifetime. This week only, get 15% off our entire collection of woodland creatures. Find a unique, handcrafted piece that will be cherished for years to come.
• •At Wewsn, we believe art connects us to the natural world. Founded in 2021, our small team of artisans is dedicated to creating unique wooden sculptures that capture the spirit of the wild and bring warmth and character to your space.