Brand Tone

aspirational, trendy, and confident; empowering and chic, focusing on aesthetics with a youthful and modern voice.

Brand Values

• •Style & Self-Expression
• •Quality
• •Affordability
• •Confidence
• •Modernity

Best Practices

• •Lead with "The Look": Always frame the product's benefit around style and confidence. Instead of saying "Durable hinges," say "Frames built to keep up with your style."
• •Use Empowering Language: Incorporate active, confident, and aspirational words like "define," "elevate," "transform," "unleash," and "own your style." This reinforces the brand's core message of self-expression.
• •Maintain a Consistent Voice Across Platforms: The chic, concise, and emoji-friendly tone of Instagram should be adapted but not lost in email newsletters and website copy. The core attitude must remain the same.
• •Create a Brand Lexicon: Develop a list of on-brand words and phrases (e.g., "Level Up," "Statement," "The Look," "Spectacular") and use them consistently in all communications to build brand recognition.
• •Let the Visuals and Copy Work Together: Ensure your copy complements your images. If an image is bold and confident, the caption should match that energy. This synergy between text and visuals is crucial for a fashion-forward brand.

Social Perception

Currently neutral and largely unformed; it's a blank slate shaped by its own content, projecting an image of a stylish, direct-to-consumer eyewear brand. There's an opportunity to proactively build a positive reputation.

Copy Examples

• •Don't just see the world. Decide how you want the world to see you. Your new look is waiting. #WeWillSpecYou
• •Your Style Upgrade Has Arrived. Meet The New Collection.
• •The 'Spectacular' Frame: Minimalist design meets maximum impact. Crafted from premium, lightweight acetate with crystal-clear lenses, this frame isn't just an accessory it's a statement. Ready to level up your look?
• •Sunday coffee run, but make it fashion. Our 'Sun-Kissed' frames are the perfect plus-one for any weekend adventure. #EyewearFashion #LevelUpYourLook
• •High-Fashion Eyewear. Without The High-Fashion Price Tag. Discover frames designed to make you stand out.