Brand Tone

Caring & Empathetic, Informative & Authoritative, Trustworthy & Authentic, Positive & Encouraging, Approachable & Friendly

Brand Values

• •Well-being
• •Quality
• •Customer Satisfaction
• •Authenticity
• •Danish Design/Roots
• •Sustainability

Best Practices

• •Embrace Empathy: Always write from a place of understanding your customers' struggles (e.g., poor sleep, anxiety). Use language that shows you get it and are there to help.
• •Prioritize Clarity and Information: Clearly explain the benefits and features of your products. Back up claims where possible (e.g., how weighted blankets work, material certifications) to build trust and authority.
• •Showcase Authenticity: Weave in the brand's origin story, Danish roots, and commitment to quality. Let genuine customer testimonials and user-generated content speak for the brand.
• •Maintain a Positive and Solution-Oriented Focus: Even when addressing problems, focus on the positive outcomes and solutions your products provide. Inspire hope and confidence.
• •Be Consistent Across All Channels: Whether it's a website banner, a social media post, an email newsletter, or a customer service interaction, the caring, informative, and trustworthy tone of WeWell should shine through. Develop a simple style guide if needed.

Social Perception

Highly Positive, Trusted, Effective, Good Value (for many), Excellent Customer Service, Reliable

Copy Examples

• •Headline (Facebook Ad): Tired of restless nights? Discover the Danish secret to deeper sleep and calmer days. Our OEKO-TEX certified weighted blankets embrace you with gentle pressure, proven to reduce stress and improve sleep quality. Sleep better, live WeWell.
• •Instagram Post Caption: That feeling when your WeWell weighted blanket gives you the hug you didn't know you needed. ✨ Crafted with love in Denmark, designed for your ultimate comfort and tranquility. What does your WeWell moment feel like? Share below! #WeWell #Tyngdedyne #BedreSøvn #DanskDesign #RoIForkropOgSind
• •Product Page Snippet (for a child's weighted vest): Give your child the gift of calm. Our weighted vests provide a gentle, reassuring pressure that can help soothe anxiety and improve focus, making playtime more joyful and quiet moments more peaceful. Made with soft, breathable OEKO-TEX cotton for sensitive skin.
• •Email Subject Line (for a promotion): Unlock a More Restful You: Special Savings on WeWell Weighted Blankets!
• •"About Us" Excerpt: It started with a personal journey to find calm amidst chaos. Now, WeWell is dedicated to sharing that peace with you. We believe everyone deserves restorative sleep and a greater sense of well-being. That's why we pour our hearts into creating high-quality, Danish-designed weighted products that make a real difference.