Brand Tone

Nurturing & Caring, Supportive & Understanding, Empowering & Reassuring, Premium & Trustworthy, Relatable & Authentic

Brand Values

• •Connection & Bonding
• •Comfort & Ergonomics
• •Quality & Durability
• •Freedom & Convenience
• •Practicality & Ease of Use
• •Support for Parents

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (nurturing, supportive, empowering, premium, relatable) and values. Include examples of do's and don'ts for language, sentence structure, and specific phrases.
• •Understand Your Audience Deeply: Continuously research and engage with your target audience (new parents, expecting parents) to understand their needs, challenges, aspirations, and language. Use terms and address pain points that resonate with them.
• •Prioritize "You" Over "We": Frame copy around the customer's benefits and experience. For example, instead of "We created a comfortable carrier," use "You'll experience unparalleled comfort with our carrier."
• •Tell Stories: Use storytelling to evoke emotion and connect with parents on a deeper level. Share stories of real parents (with permission), the inspiration behind the brand, or scenarios where the product makes a difference.
• •Maintain Consistency Across All Channels: Ensure the brand tone is consistently applied across the website, product descriptions, social media posts, email marketing, customer service interactions, and any advertising materials. Regular audits can help maintain this consistency.

Social Perception

Positive Sentiment, Trustworthy & Reliable, Community-Focused, Aspirational yet Attainable, Solution-Oriented

Copy Examples

• •Headline: Hold Them Close, Keep Your Freedom. Body: "Discover the joy of babywearing with We-Untie. Our ergonomic carriers are designed for ultimate comfort, allowing you to cherish every moment of closeness while navigating your day with ease. Because the best adventures are the ones you share." Call to Action: Explore Our Carriers.
• •Headline: Parenting Just Got a Little Easier. Click, Go, Bond. Body: "Tired of complicated wraps and buckles? The We-Untie carrier features our intuitive Click & Go system, so you can securely and comfortably wear your baby in seconds. Feel empowered to embrace every day, hands-free and heart-full." Call to Action: Simplify Your Journey.
• •Headline: Crafted for Comfort, Designed for Life's Adventures. Body: "At We-Untie, we believe in uncompromising quality. From premium, breathable fabrics to meticulous ergonomic design, every detail of our carriers is thoughtfully considered to ensure the safety and comfort of your little one, and you. Invest in connection that lasts." Call to Action: Experience the We-Untie Difference.
• •Image: A slightly tired but happy parent easily putting on the carrier. Caption: "Coffee in one hand, conquering the day with the other (and a happy baby close to your heart!). We get it. That's why our We-Untie carrier is all about making those everyday moments a bit smoother and a lot more snug. What's your favorite thing about babywearing? Share below! #WeUntie #BabywearingLove #ParentingLife #HandsFreeMama" Call to Action: (Implicit) Engage with the post.
• •Headline: More Than a Carrier. It's Freedom, Comfort, and Unbreakable Bonds. Body: "Imagine strolling through the park, your baby nestled contentedly against you. Picture yourself navigating your to-do list, hands-free, without missing a precious cuddle. With We-Untie, this isn't just a dream. It's your new reality. Nurture that incredible bond, effortlessly." Call to Action: Find Your Perfect Carrier Today.