Brand Tone

aspirational, confident, and adventurous

Brand Values

• •Quality and Durability
• •Ethical and Responsible Production
• •Environmental Consciousness
• •Authenticity
• •Customer Empowerment

Best Practices

• •Always Use Empowering Language: Address the customer with a vocabulary that inspires confidence and a sense of adventure. Use words like "discover," "dare," "explore," and "celebrate."
• •Tell the Story Behind the Brand: Consistently share the story of the brand's origins and its connection to Brazilian beach culture to reinforce authenticity and passion.
• •Highlight Ethical and Sustainable Commitments: In product descriptions, social media, and marketing campaigns, always mention the brand's commitment to ethical production and the environment.
• •Maintain a Visual Cohesion: Use high-quality images that reflect a natural, adventurous, and sunny aesthetic. Photos should feature diverse women enjoying the beach and the ocean.
• •Interact with the Community: Although no official social media was found, if developed, it would be crucial to foster an active and positive community. Respond to comments and messages with a friendly and approachable tone, and encourage customers to share their "Wet & Salty" moments.

Social Perception

The public perception of Wet & Salty, along with similar swimwear brands, is generally positive. Customers appreciate the quality of the materials and the comfortable, flattering fit of the swimsuits. The brand is seen as a provider of stylish and durable swimwear. The commitment to ethical and sustainable practices also contributes positively to its image.

Copy Examples

• •Dive into summer with our new collection, inspired by the vibrant energy of Brazilian beaches. Each piece is designed to make you feel free, confident, and unstoppable. Discover your new favorite bikini and embrace the waves.
• •Made with love in Brazil. By choosing Wet & Salty, you're not just getting a beautiful bikini; you are supporting small family businesses and ethical fashion. Wear it with pride, knowing it was made with passion and respect.
• •From sunrise to sunset, our swimwear is made to last. Crafted with high-quality, chlorine- and salt-resistant fabrics, your Wet & Salty bikini will be your trusted companion for all your sea adventures. Live every moment without worries.
• •Ready for your next getaway? Tag a friend you G l l love to explore a hidden beach with! #WetAndSalty #BeachLife #TravelInStyle
• •Look good, feel good, do good. Our new line of swimwear comes in 100% compostable packaging, because we believe in protecting the oceans we love. Join us on our journey to a more sustainable future.