Brand Tone

Helpful & Informative, Passionate & Enthusiastic, Approachable & Friendly, Quality-Focused & Trustworthy, Value-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion for Aquatics
• •Fair Pricing/Value
• •Family Business Ethos

Best Practices

• •Speak from Passion: Let the genuine love for aquatic plants and the aquascaping hobby shine through in every piece of content. Use enthusiastic and engaging language.
• •Emphasize "Family-Owned Quality": Consistently reference the family aspect and the commitment to high-quality plants. This builds trust and a personal connection.
• •Be a Helpful Resource: Share knowledge freely. Position Wetplants not just as a seller, but as a supportive partner in the customer's aquascaping journey.
• •Maintain an Approachable and Positive Voice: Keep the language friendly, encouraging, and easy to understand, even when discussing technical details. Avoid overly corporate jargon.
• •Showcase Value Beyond Price: While highlighting competitive prices is important, also emphasize the value found in healthy, high-quality plants and reliable service.

Social Perception

Generally Positive, Especially Regarding Plant Quality; Historical Concerns about Consistency; Recognized as Specialists; Trusted by Hobbyists; Viewed as a Value Provider

Copy Examples

• •Website Banner for New Arrivals: "Just Surfaced! 🌿 Discover our latest collection of vibrant, aquarium-ready plants. Hand-picked by our family for yours. Shop now for quality you can see!"
• •Social Media Post (Educational): "Dreaming of a lush underwater jungle? Our new blog post shares 5 key tips for thriving aquatic plants – straight from our Wetplants family to your aquarium! Link in bio. #AquaticGardening #PlantedTank #WetplantsWisdom"
• •Product Description Snippet: "Each [Plant Name] is carefully selected for its exceptional health and beauty because, at Wetplants, we're aquarists too! We're committed to bringing you top-quality aquatic life at prices that help your hobby flourish."
• •Email Subject Line for Promotion: "Dive Into Savings! ✨ Your Dream Aquascape is a Click Away with Our Special Offers!"
• •Instagram Story Introducing the Team: "Meet the Wetplants Family! 👋 From Keri & Rob to Penny, our Director of Security (she's ruff on pests!), we're all passionate about bringing the best aquatic plants to your door!"