Brand Tone

Playful, Humorous, Adventurous, Passionate, Casual, Relatable, Edgy, and Street-Inspired

Brand Values

• •Love for Hawaiian Culture and Ocean Life
• •Originality and Creativity
• •Quality
• •Customer Satisfaction
• •Fun and Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., playful, adventurous, irreverent, authentic), key messaging themes (e.g., love for Hawaii, ocean adventure, self-expression), "do's and don'ts" for language, and examples of on-brand copy. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Wet Dreamz Hawaii targets ocean lovers, those with an affinity for Hawaiian culture, and individuals who appreciate unique, artistic, and slightly edgy designs. Tailor language and references to resonate with this demographic.
• •Embrace Storytelling: Share the inspiration behind designs, the connection to Hawaiian culture, or customer stories (with permission). This builds a deeper connection and reinforces brand values beyond just selling products. The existing blog shows an attempt at this.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or a customer service email, the tone should feel like it's coming from the same brand personality.
• •Inject Personality and Humor (Authentically): Don't be afraid to be playful and use humor that aligns with the brand's edgy and fun nature, as seen in their sticker club description ("stick them on your booty at the beach"). However, ensure it feels genuine and not forced. Use emojis and casual language where appropriate, reflecting the "Aloha spirit" in a modern way.

Social Perception

Positive for product quality and design, appreciation for Hawaiian theme, good customer service, seen as a "fun" brand, strong connection with "ocean lovers"

Copy Examples

• •(Instagram Post for a New T-shirt): Stop dreaming, start living. Our new [Shirt Name] tee just dropped – ready to make waves wherever you roam. Warning: may cause extreme wanderlust and an insatiable craving for salt water. 🌊 #WetDreamzHawaii #IslandVibes #StreetArtBeachWear
• •(Facebook Ad for Sticker Pack): Your laptop/water bottle/adventure-mobile looking a little blah? Slap some Hawaiian soul on it. Our latest sticker pack is loaded with fresh designs to remind you that life’s better in boardshorts. Get 'em before they're gone (like that perfect wave). 😉 Shop now! #HawaiiStickers #OceanArt #StickItToTheMan
• •(Website Banner for Hoodies): Chilly mornings? Salty evenings? Our new hoodies are like a warm hug from a Hawaiian sunset. Seriously comfy, undeniably cool. Embrace the dream. #HawaiianHoodie #BeachComfort #WetDreamz
• •(Email Subject Line for a Sale): Your Wallet Called. It Said 'Aloha' to These Deals! 🤙 (Body: Don't just dream of paradise, wear it. Snag some Wet Dreamz Hawaii gear at prices that won't give you nightmares. Limited time only – you snooze, you lose!)
• •(Product Description for "Always Salty" design): For those who live by the tides and speak fluent sarcasm. Our 'Always Salty' gear is for the unapologetically ocean-obsessed soul who knows that a little salt never hurt anyone. Perfect for beach days, bad days, and everyday in between. Get yours and let your salty flag fly. #AlwaysSalty #BeachLife #MermaidVibes