Brand Tone

Caring & Gentle, Problem-Solving & Solution-Oriented, Innovative, Accessible & Inclusive, Friendly & Approachable, Vibrant & Modern, Trustworthy & Reliable

Brand Values

• •Gentle Care
• •Effectiveness & Performance
• •Innovation
• •Inclusivity
• •Problem Solving
• •Joy & Ease
• •Sustainability (emerging)

Best Practices

• •Prioritize "Gentle" and "Effective": Always ensure the language emphasizes the pain-free, non-damaging aspect alongside its superior detangling capability. Words like "glide," "effortless," "smooth," "kind," and "care" should be staples.
• •Be Solution-Oriented: Frame content around solving the customer's problem (tangles, pain, hair breakage, time-consuming routines). Clearly communicate how Wet Brush is the answer.
• •Maintain a Friendly and Accessible Voice: Write as if you're offering helpful advice to a friend. Avoid overly technical jargon unless explaining the IntelliFlex® technology simply. Use inclusive language.
• •Incorporate User Benefits, Not Just Features: Instead of just saying "IntelliFlex® bristles," explain *what that means for the user*: "Our unique IntelliFlex® bristles mean no more painful tugging, just smooth, tangle-free hair."
• •Visually Align Tone: Ensure that the visuals accompanying the copy (bright colors, happy people, smooth hair) reinforce the positive, gentle, and effective message conveyed in the text. On platforms like TikTok, let the visuals demonstrate the "wow" factor of easy detangling, supported by concise, energetic text.

Social Perception

Life-Saver/Game-Changer, Effective & Reliable, Gentle, Good Value, Innovative, Family-Friendly, Increasingly Eco-Conscious

Copy Examples

• •Headline: Tired of Tears and Tangles? Body: Discover the Wet Brush. Our IntelliFlex® bristles glide through knots without pulling or pain. Gentle care for happy hair, every day. #WetBrush #PainlessDetangling #HappyHairDays
• •Headline: Your Hair's Best Friend is Here! Body: From stubborn knots to sensitive scalps, Wet Brush offers a kind solution. Experience the difference innovation makes. Effortless detangling, zero ouch. #GentleCare #IntelliFlex #HairSolutions
• •Headline: Go Green, Go Gorgeous! Body: Detangle beautifully and responsibly with our eco-friendly Wet Brush Go Green collection. Kind to your hair, kinder to the planet. #WetBrushGoGreen #SustainableBeauty #EcoFriendlyHair
• •Headline: Morning Routine Savior! Body: Spend less time struggling with tangles and more time enjoying your day. The Wet Brush makes detangling quick, easy, and pain-free for the whole family. #EffortlessMornings #FamilyFriendlyBrush #TangleFree
• •Headline: Unlock Your Hair's Potential. Body: Don't let tangles hold you back. Wet Brush gently smooths and preps your hair for any style, minimizing breakage and maximizing shine. Love your hair again. #HealthyHair #ShineOn #WetBrushMagic