Brand Tone

aspirational yet accessible

Brand Values

• •Value & Affordability
• •Authenticity
• •Variety & Selection
• •Convenience

Best Practices

• •Lead with the Brand, Sell with the Price: Always mention the premium brand name first (e.g., 'Guess,' 'Armani') to capture interest, then immediately follow with the value proposition (e.g., 'outlet price,' 'now 50% off').
• •Use 'Aspirational' Adjectives: Employ words like Iconic, Timeless, Premium, Signature, Elevated, and Classic to describe the products, reinforcing their high-end status before mentioning the discount.
• •Reassure Authenticity: Regularly include phrases like 'Guaranteed Authentic,' '100% Original,' or 'Authentic Outlet Piece' in product descriptions and ads to build trust and overcome a common barrier in the outlet market.
• •Keep Calls-to-Action Clear and Urgent: Use simple, direct calls-to-action like 'Shop Now,' 'Discover the Collection,' and 'Get Yours Before It's Gone.' Create urgency by highlighting limited stock or time-sensitive sales ('Flash Sale Ends Midnight').
• •Maintain Visual and Tonal Consistency: Ensure that the clean, professional visual style is matched by copy that is straightforward, confident, and focused on the product and its value. Avoid overly casual slang or complex storytelling that detracts from the core message of premium brands at great prices.

Social Perception

A legitimate and trustworthy source for discounted, authentic brand-name apparel, primarily valued for offering high-end brands at lower prices. The perception is built almost entirely on this transactional value proposition.

Copy Examples

• •Timeless style is always a good investment. Elevate your everyday look with the iconic design of Tommy Hilfiger. Authentic, accessible, and available now. Tap to shop the premium outlet experience. #TommyHilfiger #WestyleHU #PremiumOutlet
• •Wear the Brands You Love. Pay the Prices You Want. Discover authentic designer fashion with up to 60% off. Your premium outlet destination.
• •The season’s most-wanted styles are here. From Calvin Klein dresses to Jack & Jones essentials, refresh your wardrobe with guaranteed authentic pieces from world-class brands. Shop our Mid-Season Sale now and enjoy exclusive outlet prices. Don't wait—your new favorite outfit is just a click away.
• •Inside: New Arrivals from GUESS, Ralph Lauren & More
• •Unleash your vibrant side with this authentic Desigual dress. Known for its unique patterns and bold colors, this piece is a work of art. Crafted from high-quality materials, it offers both comfort and standout style. Get the designer look for less, only at weStyle.hu.